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Search Results for : Mobile Creativity

Mediavest | Spark’s “Memories Matter” shortlisted at the MMA EMEA 2016 Smarties Awards Industry
September 13, 2016 Mediavest | Spark’s “Memories Matter” shortlisted at the MMA EMEA 2016 Smarties Awards

Mediavest | Spark’s “Memories Matter” campaign has been shortlisted for the Mobile Marketing Association (MMA) EMEA 2016 Smarties Awards. This is the only entry from the Middle East to make it the shortlist of the global mobile marketing award program in two categories: Social Impact / Not For Profit and Mobile Social. The shortlist was […]
MMA sets creative framework for mobile marketing campaigns Industry
June 17, 2014 MMA sets creative framework for mobile marketing campaigns

  From its Mobile Center of Innovation at the Cannes Lions Festival, the Mobile Marketing Association yesterday released an interactive creative framework on how to build and execute effective mobile campaigns. The insights included are the result of an in-depth analysis of over 450 global mobile campaigns, including the winners in the MMA’s annual Smarties™ Global Mobile […]