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Search Results for : Methodologies

Industry
October 21, 2020 Talkwalker Report Highlights the Trends that Will Dominate 2021

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

Industry
April 02, 2020 Covid-19 has Ushered in a New Era in Crisis Communications

Adnan Bashir, Senior Manager for Corporate Communications at Sigma Systems, explains how the job of communications professionals will never be the same.  It goes without saying that a cloud of uncertainty now hangs over us all – and is unlikely to dissipate anytime soon. In the last few weeks, we have witnessed a cataclysmic disruption […]

Industry
March 08, 2020 IAB urges industry-wide participation in digital initiative

The Interactive Advertising Bureau (IAB) GCC urges for greater participation in an industry-wide study to comprehensively measure the size of the region’s digital advertising market. The study which was launched in October of last year is designed to deliver an estimate of the GCC’s digital advertising market. However, the involvement by industry stakeholders has been lower than […]

Industry
October 16, 2019 IAB launches new study about the MENA digital advertising market

The Interactive Advertising Bureau (IAB) announced on October 2nd,  the start of a new study aiming to evaluate comprehensively the actual size of the region’s digital advertising market. Adopting tried and tested methodologies from IAB Europe and financed by industry stakeholders, the new research will strongly focus on delivering a neutral perspective and ensuring the […]

Industry
July 24, 2019 Feasting On The Five Layers Of Innovation

By Ana Andjelic  Alan Turing, WWII-code-breaker and precursor of artificial intelligence, is the new face of the UK’s 50-pound “note” (bill). The entire thing is noteworthy, but most captivating are Turing’s words inscribed on the note: “this is only a foretaste of what is to come and only the shadow of what’s going to be.” This […]

Industry
January 14, 2019 7 questions with Mars’ Daniele Calderoni on brand building

The key to effective brand management is creating a positive and memorable brand experience for customers. A brand experience is an ecosystem that exists around a brand or product, manifested in the sensations, feelings, cognitions, and behavioral responses evoked by a brand. The Brandberries interviewed Daniele Calderoni, regional brand and portfolio director of MARS, to get his take on […]

Industry
August 12, 2018 The creative brand cheat sheet with Adobe’s Chris Duffey

Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to rise above the noise without creative strategies to help them shine. The current renaissance of technology has created huge challenges for brands, but they have also created a playground for creativity. […]

Industry
October 09, 2017 How to build an award-winning campaign

By Ayman Jaber, founder, and ECD of INTEGR8  When it comes to industry awards, marketers often disagree on the significance of touting a crystal trophy. Some believe that the award is a testament to their creativity, effectiveness, and overall superiority. Others see it as nothing more than a fabricated PR gimmick that was most likely paid […]

Industry
April 12, 2017 FP7 MENA holds innovation and effectiveness masterclass

FP7 MENA organized a four-day planning workshop last month bringing together young strategists and digital talents with senior leadership. Describing the workshop’s ambition, Tahaab Rais, regional head of strategic planning, FP7 MENA, says: “Helping brands play a meaningful role in people’s lives makes people want our brands more and makes our brands want us more. […]

Industry
March 05, 2017 The evolution of social media metrics

By James Lubbock, strategic account manager, Socialbakers A brief history of social measurement As social media strategies and methodologies have evolved, we’ve seen a similar evolution in how brands and agencies develop their social measurement frameworks. In the first few years, a lot of the focus was around ‘Fans’ and ‘Fan growth’ reflecting the ‘gold […]

Industry
August 01, 2016 CESP endorses Kantar Media’s TView in the UAE

Independent media auditor Centre d’étude des supports de publicité (CESP) has audited the national TView people meter-based Television Audience Measurement (TAM) service in the UAE and found it aligned with international standards, reinforcing Kantar Media’s solution. The TView service delivers daily TV ratings and is funded and endorsed by media players in the UAE, including […]

Industry
July 31, 2016 The content conundrum

In your talk at Festival of Media MENA 2016, you spoke about millennials. Do you think marketers are ignoring other consumers by focusing only on this demographic? We are starting to limit ourselves too much with demographic data. Simply because someone is between 18 and 25 years of age, it doesn’t mean they are not […]

Industry
March 21, 2016 Exponential launches AERO technology in EMENA

Exponential Interactive has announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance offering is enhanced by Audience-Efficient Real-time Optimisation (AERO), an algorithm that transforms the performance of online campaigns by optimising them in real-time using transparent interest-based audience models. The technology scores each impression for each campaign […]

Industry
January 04, 2016 Stumbling blocks

Remember when you were really engrossed in watching something (ahem, ahem) online and kept getting interrupted by pop-up ads? Or when you’d hidden a certain tab somewhere when a parent or boss hovered over you, only to have pop-ups give you away? Enter ad blockers. Today, they are living a second life, moving on from […]

Industry
November 23, 2015 Hide and seek

Currently, a viewable desktop ad is one where 50 percent of the pixels of the ad are visible for one second and 30 percent of the pixels of video ads are visible for one second. Since the release of the first set of guidelines by the Media Ratings Council (MRC) in June 2014, there have […]

Industry
May 21, 2015 Play it cool

  What did you think of Festival of Media coming to the region for the first time this year? I think it’s about time. Due to the way awards are structured here, they generally tend to lean more toward creativity, so they lack a certain level of rigor. What media companies have done here – […]

Industry
January 06, 2015 Bland together

In September, Product of the Year (POY), an independent awards program recognizing consumer-voted goods held a panel discussion under the theme “Getting Under the Skin of Shoppers” that featured Amine Issa, PhD in biomedical engineering at non-profit medical group Mayo Clinic Everest research. In October, Omnicom Media Group (OMG)’s media and communication agency, PHD, organized […]

Industry
September 04, 2014 MCN launches Transformers Leadership Development Program in the Middle East

  Middle East Communication Network (MCN) has launched its ‘Transformers Leadership Development program’. The program, in partnership with the Berlin School of Creative Leadership, aims at developing and grooming the network’s best talent for future leadership across its multi-agency, multi-location footprint in the Middle East and North Africa. The program, inaugurated on September 2 in Dubai, has been […]

Industry
January 28, 2014 Chronic polychronism

It is a constant challenge for anyone developing any piece of communication to convince people to give a portion of their time to pay attention to what is being communicated; and in this very quest, a long list of research tools and methodologies have been devised to attain insights to what people might find interesting, […]

Industry
November 27, 2013 ASDA’A Burson-Marsteller launches PSB in the Middle East

  ASDA’A Burson-Marsteller, the Middle East’s public relations consultancy, launched the first Middle East office of Penn Schoen Berland (PSB), the global market research firm and electoral pollster famous for advising President Bill Clinton and the former UK Prime Minister Tony Blair on winning election campaigns. Headquartered in Dubai, PSB Middle East will offer corporate […]

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