Search Results for : Methodologies

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

The Interactive Advertising Bureau (IAB) GCC urges for greater participation in an industry-wide study to comprehensively measure the size of the region’s digital advertising market. The study which was launched in October of last year is designed to deliver an estimate of the GCC’s digital advertising market. However, the involvement by industry stakeholders has been lower than […]

By Ana Andjelic  Alan Turing, WWII-code-breaker and precursor of artificial intelligence, is the new face of the UK’s 50-pound “note” (bill). The entire thing is noteworthy, but most captivating are Turing’s words inscribed on the note: “this is only a foretaste of what is to come and only the shadow of what’s going to be.” This […]

The key to effective brand management is creating a positive and memorable brand experience for customers. A brand experience is an ecosystem that exists around a brand or product, manifested in the sensations, feelings, cognitions, and behavioral responses evoked by a brand. The Brandberries interviewed Daniele Calderoni, regional brand and portfolio director of MARS, to get his take on […]

Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to rise above the noise without creative strategies to help them shine. The current renaissance of technology has created huge challenges for brands, but they have also created a playground for creativity. […]

By Ayman Jaber, founder, and ECD of INTEGR8  When it comes to industry awards, marketers often disagree on the significance of touting a crystal trophy. Some believe that the award is a testament to their creativity, effectiveness, and overall superiority. Others see it as nothing more than a fabricated PR gimmick that was most likely paid […]

FP7 MENA organized a four-day planning workshop last month bringing together young strategists and digital talents with senior leadership. Describing the workshop’s ambition, Tahaab Rais, regional head of strategic planning, FP7 MENA, says: “Helping brands play a meaningful role in people’s lives makes people want our brands more and makes our brands want us more. […]

By James Lubbock, strategic account manager, Socialbakers A brief history of social measurement As social media strategies and methodologies have evolved, we’ve seen a similar evolution in how brands and agencies develop their social measurement frameworks. In the first few years, a lot of the focus was around ‘Fans’ and ‘Fan growth’ reflecting the ‘gold […]

Independent media auditor Centre d’étude des supports de publicité (CESP) has audited the national TView people meter-based Television Audience Measurement (TAM) service in the UAE and found it aligned with international standards, reinforcing Kantar Media’s solution. The TView service delivers daily TV ratings and is funded and endorsed by media players in the UAE, including […]

In your talk at Festival of Media MENA 2016, you spoke about millennials. Do you think marketers are ignoring other consumers by focusing only on this demographic? We are starting to limit ourselves too much with demographic data. Simply because someone is between 18 and 25 years of age, it doesn’t mean they are not […]