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Search Results for : Marketing Campaign

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People
March 03, 2021
Adapting Mobile Marketing For A Privacy First Future
man
People
February 24, 2021
George Maktabi : "The Level of Gaming In The Kingdom Is So Evolved"
man
Industry
February 22, 2021
The State of Influencer Marketing In 2021
man
People
December 20, 2020
The Role of Education in the Marketing Industry
man
Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
man
Industry
November 22, 2020
Filling Gaps in the Influencer Marketing Industry
man
People
November 22, 2020
Communiquestion: the Jingle that Didn’t Get Away
Industry
November 08, 2020 Brand Ripplr Changing the Game in the Influencer Marketing Space
Brand Ripplr, a state-of-the-art influencer marketing platform based in the UAE making a big splash in the influencer marketing sector, has just secured $1million Series A investment from the Dubai Angel Investors and other individual investors.
Industry
October 21, 2020 Talkwalker Report Highlights the Trends that Will Dominate 2021

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

Industry
October 20, 2020 The Evolving State of UGC

In a newly released report, US-based content generation and analytics platform, Cohley and media publication, Digiday explores the changing state of user-generated content (UGC). The sweeping changes driven by a global pandemic and the resultant quarantine have scattered creative marketing teams, but they have also opened brands’ and agencies’ eyes to the promise of UGC […]

Industry
October 12, 2020 Hootsuite Learns How Businesses are Using Social to Catalyze Digital Culture Shifts

Hootsuite partnered with Altimeter Group to better quantify how sophisticated organizations are using social to deepen customer relationships, increase brand value and media efficiency, and accelerate broader digital transformation. The report surveyed 2,162 marketers and conducted in-depth interviews with leaders working in large enterprise organizations with complex social media strategies. Here are the findings – […]

People
October 04, 2020 Championing Local
Communicate spoke with Ali Khalifa Al Shamsi, Director General of Emarat, to understand why it pays to use local talent.
People
September 13, 2020 Influencer Marketing: the Age of Accountability
1nfluencersMarketing's Jeanette Okwu explains how brands should utilize influencers in today's world.
Industry
July 15, 2020 A New Academy for a New Generation of Influencers

Last month, Dubai launched the New Media Academy as part of its mission to prepare a future workforce, capable of leading the rapidly growing field of digital marketing. The academy aims to train media professionals in the public and private sector in everything related to digital, in order to nurture social media content creators. Communicate […]

man
Choueiri Group Deep Dives
Programmatic
April 23, 2020
The Ins and Outs of Programmatic
Industry
April 21, 2020 How RAKEZ Reached Out to Women Entrepreneurs

Ras Al Khaimah Economic Zone smartly activated LinkedIn to promote its new BusinessWomen Package. Last year, Ras Al Khaimah Economic Zone (RAKEZ) – that currently houses over 15,000 multinational companies from more than 100 countries, covering over 50 industries – decided to focus on the promising women empowerment segment. The resulting package, and the marketing […]

Industry
January 29, 2020 Goodbye Cookie Monster?

Bayan Ishtaiwi, digital media manager at Vizeum, explains how Google’s phasing out of third-party cookies is going to scramble the market. There is not a single person I know that wasn’t targeted with an ad after browsing content somehow related to that ad. To the point that we often hear the words ‘creepy,’ ‘annoying,’ ‘too much,’ […]

Industry
December 23, 2019 Tomorrow’s Shopping, Today

Rima Chammas, senior marketing director at Majid Al Futtaim sits with Communicate to discuss their latest campaign – a digitized catwalk show which you can watch on Google Street View and how the marriage between Technology and Shopping is going to transform the retail experience. What led you to use this medium of communication in particular […]

Industry
December 09, 2019 Protect Your Brand From Influencer Fraud

Taghreed Oraibi, business director at BPG Orange, shares tips on how to address the issue of influencers lying about their real Instagram following. Influencers play a significant role in driving consumer attention to marketing campaigns, especially millennials. According to research conducted by BPG Group in 2017, 94 percent of in-house marketeers in the UAE believe […]

Industry
November 14, 2019 What Happened At This Year’s Socialbakers’ Engage Conference

Socialbakers, a media analytics firm hosted its sixth Engage conference at the Ritz Carlton Hotel in Dubai today. The event brought together a variety of experts from the digital space, to deliver insights into the latest trends that are happening in the social media spectrum for the audience and how they can take advantage of […]

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