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Search Results for : Loyalty Programme

Industry
October 07, 2019 From Deal Loyalty To Real Loyalty

By Kashmira Motiwalla Successful brands and retailers know that customer loyalty is invaluable. Earning and building loyalty has been a retail priority for decades, growing into its own mini-industry.  Loyalty done well can be transformative. According to retail company Bluecore, repeat customers generate 40 percent of retail revenue; on average, they are 130 percent more […]

Industry
June 26, 2019 How Marketers Can Benefit From OND Data

By Dan Cantorna  Data is considered by many to be the oil of the 21st century. The success of any brand in today’s digital economy is ultimately dictated by its access to data and ability to interpret it. There is no question that you need to leverage your own customer data. However, brands need to […]

Industry
April 10, 2019 How Can Marketers Satisfy the Needy Customer of the Future?

By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10 years. Understanding the needs of the consumer has become much simpler because of the increasing availability of real-time data, which allows brands to target their messages in a way that marketers […]

Industry
April 19, 2018 How this brand brought ‘intimacy’ into its marketing

‘Brand intimacy’ agency MBLM recently released its 2018 report, which is a study of brands based on emotions. The agency defines brand intimacy as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand. Nikon ranked 8th on MBLM’s Brand Intimacy Index 2018 with a score of 57.7 – […]

Industry
January 03, 2018 Omnichannel personalization: why and how to get it right

By Stephane Paraiso, managing director of Azur Digital Long before the Internet and mobile phones, consumers have been accustomed to personalized relationships in their favorite stores where salespeople who knew their habits and preferences well would guide them accordingly. Consumers are nowadays connected and brands have become global. They expect personalized relationships with their favorite […]

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