Search Results for : Ksa

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

World’s leading evidence-based insights and consulting company Kantar and multinational holding company WPP, have released the BrandZ study, which highlights the most valuable brands in the MENA region. With a combined value of $50 billion, the ranking includes consumer-facing brands from across a range of categories, from food to energy, which reflect the changing lifestyles and […]

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid blunders doing it. One of the quotes I found to ring most true in times like these is by Benjamin Franklin: “While we may not be able to control all that […]

Broadcast specialist,  markettiers MENA has released the first-ever report that dives into the podcast market in Saudi Arabia. As the listenership for the podcast medium continues to climb globally, the report provides key details into the KSA market, to help marketers understand how to better reach their targeted audience. The research was conducted by Censuswide, […]

Abdulrahman Inayat, Co-Founder of W7Worldwide, explains how the Covid-19 pandemic has impacted the communications industry in KSA and how his agency is helping businesses. The global outbreak of the Covid-19 pandemic has had an unprecedented impact on economies around the world. Saudi Arabia was no exception, especially during the first stages of the crisis when […]

New department will commission papers and host expert debates, policy briefings by high-level officials. Arab News, the Middle East’s leading English-language daily, has announced the establishment of a new Research and Studies Unit (RSU). Based at the newspaper’s headquarters in Riyadh, the new unit will deliver thought-provoking studies written by a team of acclaimed resident […]

Market research firm Ipsos has released a new report that explores how attitudes towards travel have evolved during the last few months in the Kingdom of Saudi Arabia. Here are the key findings – The desire to travel has been steadily increasing People are increasingly expressing their desire to travel again, with many reminiscing about […]

In recent years, #SaudiNationalDay has been a key conversation topic on Twitter. In fact, the Saudi flag emoji was tweeted 27 million times globally in the past year (1 Sept 2019 – 1 Sept 2020, Twitter Internal). With more audiences turning to the platform – marking the highest ever quarterly year-over-year mDAU (monetizable daily active […]

While brands and advertisers claim to place inclusivity at the top of their agenda, they often fail to engage with communities with hearing impairments, rarely including sign language options in their campaigns. However, some organizations are recognizing the problem and strive to find a solution. Alwaleed Philanthropies, an NGO chaired by HRH Prince Alwaleed Bin […]

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and Generation Z. Its creators understood what the younger generation wanted from social media platforms. With their target audience clearly specified from the beginning, they developed an understanding of the […]

The National Research Group, an independent market research company was commissioned by Snap Inc. to conduct a study to learn how Gen Z and Millennials are engaging with mobile video entertainment, and what to expect as the world enters a new era of mobile-first experiences. The new study examines how demand for TV-quality mobile content […]

Dubai-based data intelligence provider and social media listening platform, Crowd Analyzer releases the fourth edition of its State of Social Media report. The report targets brands and industry professionals that are eager to have meaningful engagement with audiences on social media. The annual report covers the countries of Egypt, Saudi Arabia (KSA), the UAE, and […]

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]

Saba Omaish, OSN’s Head of Marketing, explains how the MENA broadcaster challenges us on TikTok to keep our eyes peeled for the world’s best entertainment. What do you do when you have a massive list of amazing TV shows and movies to watch and only 24 hours in a day to watch them in? Keep […]

During the holy month of Ramadan, food companies must abstain from showing food in their ads to avoid temptation during fasting. Sounds tricky, doesn’t it? However, McDonald’s and Leo Burnett KSA, have found a way to work around it. Their new Iftar Sandclock campaign features a virtual, live hourglass that counts down the time until […]

How Saudi Bold Communication Agency ranked 22nd in the 2019 Good Report. Riyadh-based communications shop Bold was the only GCC and Saudi agency ranked in the 2019 edition of the Good Report, out of 673 agencies evaluated from 76 markets. The report, produced by ACT Responsible in collaboration with WARC, recognizes the world’s best use […]

Multinational market research firm, Ipsos has released the fourth wave of COVID-19 MENA Consumer Sentiment Tracker from April 10 to April 13, 2020; a report on understanding attitudes, behaviors, and future expectations in various countries in the MENA region. The study covered KSA, UAE, Jordan, Lebanon, and Morocco and was conducted through online surveys. The tracker […]

As the podcast space in the Middle East continues to grow and evolve, Communicate shares some recent insights from social media analytics and listening tool, Talkwalker on where the MENA region currently stands. In July 2019, data released by Markettiers MENA stated that there were 1.3 million podcast listeners in the UAE alone, which is more […]

 Henry Windridge, Head of Brand – MEA at Discovery and Rowan Ashraf, Snap Content Manager at UTurn, talk about creating content on Snapchat for their respective brands and share some insights into how consumers interact with content differently on the platform, during the holy month of Ramadan.  What do you like the most about Snapchat? […]

As the demand for Arabic content is on the rise, Communicate looks at understanding how this content is created and catered to the diverse community of Arabic speakers today. Karim Daoud, CEO of Webedia Arabia, one of the largest digital Arab networks which curate content under the various pillars of; fashion and beauty, pop culture, food, parenting, and gaming/e-sports, […]

No doubt Snap is the platform that popularized augmented reality. Vishal Badiani, Creative Strategy Lead at Snap Inc. MENA, explains how brands can make the best out of it. What are the various ad solutions available to brands on Snap? Snapchat has only offered advertising to brands since 2015 – we’re still a very young […]

A communications platform inspired by real-life interactions, Snap has been aggressively pushing its Discover feature towards media companies. Because its core objective remains to allow users to communicate easily and comfortably, unlike other social media platforms that focus more on popularity, Snap is offering a unique avenue to publishers aiming to reach the 218 million […]

The world’s leading data, insights and consulting company recently conducted a study on whether brands across different sectors have met the five performance pillars of customer experience. The sectors which were taken into account included shopping malls, furniture chains, retail banks, e-commerce,  after-sales service for cars, telecom services, and car insurance. The five performance pillars were: […]

BPG Group and YouGov released the results of the 2019 Social Media Influencers’ Survey. This year’s survey focused on consumers’ views about Social Media Influencers. The survey which is currently in its fourth year, analyzed 1,000 female and male respondents, aged 18 – 35 years across the UAE and KSA. Here are the key takeaways […]

Saudi-based online entertainment network, UTURN Group and digital media company, Webedia have joined forces to create Webedia Arabia. Webedia Arabia stands as a new key entrant and one of the largest networks in the digital media landscape. The company has a following of 30 million across all social media platforms and four million monthly visitors […]

To celebrate Saudi National Day, Saudi Aramco created an educational film  featuring the journey of the country through key historical milestones, using Twitter as the main channel to connect with its audience. The interactive film showcases the civilizational and developmental shifts witnessed by the Kingdom, one era after another. By detailing the Kingdom’s transformation, the film […]

By Ziad Issa   The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media. The technology is shifting the use of audio and video-based content. In Saudi Arabia, over the top (OTT) has not yet taken away significant reach from linear TV as it has […]

Saudi Arabian Telecom brand, Jawwy, launched a Ramadan campaign in both cities Riyadh and Dubai, almost two months after Ramadan. They said their campaign is to encourage people to continue the generosity and kindness that they display during the holy month. With the support of FP7 McCann Riyadh and FP7 McCann Dubai, Jawwy found that […]

Burger King used an ultra-realistic autonomous sensory meridian response (ASMR) to create their latest advertisement launched within cinemas in the UAE and Saudi Arabia. In the latest ad, an actor is seen drawing a tray with the meal towards him, and slowly biting into the sandwich. The 45-second cinema spot, with sound design by Elie Akl, highlighted […]

The growth in the penetration and pervasiveness of the Internet and smart mobile devices, especially in MENA, has led to unprecedented social media usage in the Middle East, according to findings by a Twitter research team. Twitter commissioned NeuroInsight, one of the world’s leading neuroscience-based market research companies, to conduct a neuroscience study that looks […]

There are four key ways to reach customers in Saudi Arabia, according to Mustafa Ismail CEO of Smaat, a digital marketing company, that works in the GCC and North Africa. They are culture, language, youth and influencers. Talking to an audience on Monday, he said that content for Saudi Arabia should provide cultural relevance, and […]

Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017 research. During this time, video consumption also increases, YouTube reports. Why YouTube? According to Ipsos reports last year, Ramadan viewership on YouTube over the last three years has increased threefold in […]

Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to congratulate women – at least on social media. Here are a few: Volkswagen ME   الحين دورِك تجلسين في مقعد السائق #الملك_ينتصر_لقياده_المراه pic.twitter.com/XuRuVnA5Sn — Volkswagen ME (@VWMiddleEast) September 27, 2017 Ford Middle East   Welcome to the […]

The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions. Regionally, advertisers are constantly grappling with the challenge of reaching this particular group of consumers. As the largest and most youthful population in the GCC by far, the need to tap into its potential is growing and […]

Mazola has announced Hatun Madani as its new brand ambassador this Ramadan. “This partnership allows our brand to develop a more human personality in the minds of our customers”, says Simon Gottfried, vice-president of sales and marketing of Basateen Foods Saudi Arabia – the brand owners of Mazola in the Middle East & North Africa […]

The role of women in Saudi Arabian society is undergoing a subtle but steady change. More women are working – not just in the private and public sectors – but also running their own businesses. In 2012, two Saudi women, judo-player Wojdan Shaherkani, and 800-meter runner, Sarah Attar, participated in the Olympics for the first […]

Digital and social media agency AccelerateME Online launches a new campaign titled “Nothing is created, everything is transformed.” The agency, based in Lebanon and Saudi Arabia, featured the campaign on its newly created website, acceleratemeonline.com. The campaign emphasizes the transformational power of social media in our days and reflects how social media has created a […]