Search Results for : Jordan

Facebook and TBWA\RAAD join forces for #LoveLocal campaign, supporting SMBs.

From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the cultural zeitgeist. The market has grown substantially over the last five years, progressing at a compound annual growth rate (CAGR) of 5.1%. But the industry owes its success to the hype […]

As part of Ipsos MENA’s ongoing commitment to deliver fast, high-quality data, the company introduces a new online panel in the country of Iraq. Iraq is the latest addition to Ipsos Interactive Services’ (IIS) MENA panel which already covers Saudi Arabia, United Arab Emirates, Qatar, Egypt, Lebanon, Jordan, Morocco, and Kuwait. Communicate spoke with Joseph […]

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]

Multinational market research firm, Ipsos has released the fourth wave of COVID-19 MENA Consumer Sentiment Tracker from April 10 to April 13, 2020; a report on understanding attitudes, behaviors, and future expectations in various countries in the MENA region. The study covered KSA, UAE, Jordan, Lebanon, and Morocco and was conducted through online surveys. The tracker […]

The former regional managing director of OMD MENA, will now add the North African and UAE offices to his remit along with Levant, Egypt and the Gulf as he takes the helm as the new COO of OMD MENA. During his 16 year tenure at OMD, Najjar has proved instrumental in spreading OMD’s culture and difference across all […]

By Hanisha Lalwani With only a handful of companies within the region experimenting with podcasts, this on-demand audio medium remains largely untapped. “Since we first launched the forum, our ecosystem has evolved,” said Hebah Fisher, co-founder and CEO of Kerning Culture, the organizer of the forum. She added that an increasing number of people are turning […]

Careem, the regional transportation network, has launched for the first time a global campaign that communicates a call to “Start Something,” which aims to reinforce the company’s brand purpose. While the campaign targets “everyone,” it specifically looks at “people with passion and ambition for a better future, people that are proud to be part of […]

Bayut.com, a UAE property portal, recently launched their TV commercial starring Hollywood actor Chris Hemsworth. The agency, Crayons Communications, said that the choice of Chris Hemsworth was due to his position as a Hollywood A-lister and was making news in the world with the release of Avengers – Endgame and Men in Black movie. The ad […]

In collaboration with Memac Ogilvy, Jordan’s water utility organization known as Miyahuna, removed the dots from the Arabic spelling of logos, in an attempt to alter the word’s meanings. Therefore, highlighting the importance of a few single drops. The campaign named “Don’t underestimate the dots” used this technique to help people understand the significance of […]

By Sharvari Alape  Stand-up comedy is a global form of expression that provides a new space and stands away from other traditional means of connecting with societies. Comic form of expression is not new to the region; however, stand-up comedy has been around for two decades old, placing our region many years behind the world […]

Fake news may be a top concern for media, politics and society in general, but they’re only the first stage in another worrisome development. Indeed, when the reality of fake news exploded into public view with the 2016 US presidential elections, the concept of invented information created and disseminated to purposefully confuse, manipulate and/or polarize […]

By Halley Theodore There’s a German word, schadenfreude, that describes one of our basest, yet most satisfying, emotions. Quite simply, schadenfreude is the pleasure we take in the misfortune of others. (Schaden = damage, and freude = joy). It has no real equivalent in English. Off-brand Muppets sang about the joys of schadenfreude in the musical […]

By George P. Slefo A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits from gaming, social […]

1. The growth of Internet advertising will drive global ad spend in 2019 Stronger than expected Internet advertising will drive 4.7 percent growth in total global ad spend in 2019 reaching $623 billion – substantially ahead of the 4 percent forecast made in the previous edition of the report, published in December 2018. Zenith forecasts […]

Following a competitive pitch, global home and small appliance brand Beko has consolidated its regional media account with OMD. The account was previously split between two networks, with OMD managing the brand’s activities in Egypt and Jordan. The appointment will see the agency cover 17 markets in the region for Beko’s full portfolio of products […]

TBWA\RAAD has announced a joint venture with AB Group to establish its presence in Egypt and expand in the wider North Africa region. The newly created AB\TBWA\Egypt is expected to bring an integrated vision and disruptive thinking to its client and industry collaborations by focusing on anticipating future trends and defining unique strategic platforms that […]

Following an extensive multi-agency review process, Zain Group, a Middle Eastern mobile operator headquartered in Kuwait, has appointed OMD as its new strategic media-buying partner effective immediately. The account was previously managed by Mindshare. This is the first telco account win for OMD on a regional level. Just recently, J. Walter Thompson was reappointed as […]

Following a multi-agency pitch process, Volkswagen Middle East has appointed Socialize as its social creative and digital media. The agency, which was recently acquired by We Are Social, will handle the brand’s social and digital strategy across the GCC, Lebanon and Jordan. “We are thrilled to be partnering with Volkswagen in the next stage of their category-leading marketing transformation. […]

(Source: JWT) JWT Amman recently attended an exclusive viewing of the final dress rehearsal for the Arabic language performance of Rest Upon the Wind, a play inspired by the life and times of Arabic author Gibran Khalil Gibran.The agency was invited by Nadim Sawalha, award-winning actor and the play writer, whose career spans international box offices hits, […]

While the economic crisis pulls Jordan’s advertising industry underwater, digital is saving it from drowning Back in June 2011, Communicate Levant’s cover story about Jordan was predicting a bright online future for the kingdom. To a certain extent, it has been proven right: the Internet penetration rate that was hovering at 27 percent then, reached […]