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Search Results for : Jonah Peretti

Industry
October 15, 2014 Not everyone is content with content marketing

Insert your brand message here. Critics see branded content in just that way – creators selling out to marketers in the name of pushing products. Defenders argue it disseminates useful information to consumers and enables brands to communicate their stories in ways that are believable and entertaining enough that the people willingly opt in to […]

Industry
September 07, 2014 Here’s what else is wrong with native advertising

One of the great media pleasures of the summer was getting to watch John Oliver’s trademark extended Last Week Tonight commentaries. The show debuted in the spring, but the “Oliver rant” arguably became a bona fide social-media phenomenon – and a key part of the cultural conversation – the first week of June. From the […]

Industry
August 12, 2014 BuzzFeed gets $50 million investment

  BuzzFeed, the website that has branched out from lists and quizzes to international news coverage, got a $50 million investment from venture capital firm, Andreessen Horowitz. The deal values BuzzFeed at about $850 million, the New York Times reported. Chris Dixon, an Andreessen Horowitz partner, wrote in a blog post that he will join […]

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