Search Results for : Jf Street Food

Communicate catches up with Mohamad Bitar, founder and managing director of JF Street Food (previously Just Falafel) on its rebranding. Why the rebranding? As far as the general public is concerned, Just Falafel was quite a relatable and successful brand. Won’t the new branding affect its success adversely? When we say brand, we mean our […]

Just Falafel, the Middle East’s home grown fast-casual restaurant brand, has rebranded itself as JF Street Food, to reinforce its philosophy of serving the world’s oldest recorded street food. To further drive the rebranding, the company has collaborated with global fashion personality Asil Attar and her company Lead Associates. The collaboration will see Attar and […]