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Search Results for : Jeff Bezos

People
June 09, 2020 Exit Lockdown. Enter Reality. What Comes Next?

Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, talks about how the tech giants are entering the world of e-commerce and the changes in sentiment towards digitization.  10 weeks. 70 days. 1,680 hours. Far too many Netflix binges to mention. Meaningless stats at any other time, but in the context of the coronavirus, […]

Industry
April 27, 2018 Saudi invests $879.8m in media & culture. So what can we expect next?

The media sector in Saudi Arabia, much like the country itself, is undergoing massive changes. In April 2017, new ministers for Culture and Information and Communications and IT were appointed with the responsibility of reshaping the media landscape of the Kingdom. Later in the year, MBC’s hard-hitting host of Al Thamina (Eight o’clock), Dawood Shirian, […]

Industry
February 19, 2017 Ahmad Itani, CEO of Publinet, on PR measurement in the digital age

It was in 2010 that the Barcelona principles were drafted in an attempt to measure PR value and move it beyond Advertising Value Equivalents (AVE). Following that, in a span of just half a decade, they were updated. As we enter 2017, I believe yet another update is happening – and it’s happening right now. […]

Industry
June 17, 2015 Rules of engagement

Matt McLean, strategy director at Action Impact, recently wrote a whitepaper titled “What Brand Experience Agencies Do”. The paper emphasizes the need for marketers to create brand experiences instead of one-way communications or stories. In 1960, Jerome McCarthy’s book Basic Marketing introduced the notion of the four Ps in marketing: product, price, place and promotion. […]

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