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Search Results for : Isobar

Industry
November 09, 2020 The Accelerating State of Digital Marketing
Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.
Culture
September 19, 2019 Why Egypt Tourism Needs Isobar?

Isobar, a global digital agency part of Dentsu Aegis Network, has been selected as the digital agency of record for the Egyptian Tourism Promotion Board (ETPB) earlier this month. According to a press statement, Isobar will be driving digital strength and brand loyalty through a  digital media strategy across seventeen key markets including the GCC, […]

People
March 07, 2019 Isobar MENA appoints Ziad Ghorayeb as regional MD

Isobar MENA, part of Dentsu Aegis Network, has made a significant leadership change that will see Ziad Ghorayeb taking over as regional MD of Isobar MENA as Karim Khalifa steps down from his role as CEO of Digital Republic – the agency he founded before it was acquired by the group in 2016 – and […]

Industry
June 07, 2017 Digital Republic Linked by Isobar appointed as digital creative agency for RAK Tourism Development Authority

Digital Republic linked by Isobar, the Dentsu Aegis Network digital creative agency based in Cairo and Dubai, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority (RAK TDA). The agency will create and execute a number of digital and social marketing campaigns for the tourism […]

Industry
January 05, 2017 Digital Republic linked by Isobar to collaborate with Uber Egypt

Dentsu Aegis Network’s digital creative agency, Digital Republic Linked by Isobar, has been appointed by Uber Egypt to for content marketing and ad-tech solutions. The agency will develop and manage online content and social media services as well as collaborate on supporting Uber Egypt with ad-tech solutions to help promote the service in that market. […]

Industry
October 12, 2016 Unilever teams up with Nafham for social good

Unilever and Digital Republic linked by Isobar have partnered with Nafham, a free online educational video platform that provides students with five to twenty minute crowd-sourced educational videos. The Nafham platform currently has more than 23,000 videos covering Egyptian, Saudi Arabian, Kuwaiti, Algerian and Syrian curriculums, organized by grade, term, subject and academic schedule. The […]

Industry
May 31, 2016 Dentsu Aegis Network extends creative capabilities with acquisition of majority interest in Digital Republic in the Middle East

Dentsu Aegis Network today announces the acquisition of a majority interest in Digital Republic, one of the largest and most awarded independent creative and full service digital agencies in Egypt. Digital Republic will become part of Dentsu Aegis Network’s digital agency Isobar, bolstering the agency’s capabilities in the market whilst also extending the network’s proposition […]

Industry
July 20, 2014 Facebook unveils ‘Buy’ button, Twitter acquires payments startup

After the native ad, here comes the buy button. On Wednesday, both Facebook and Twitter made critical moves in their efforts to transform their platforms into formidable spaces for online commerce. On the morning of 17th July, Facebook unveiled a new test click-to-purchase product. Members on desktop computers or mobile devices will be able to […]

Industry
February 27, 2014 Dentsu Aegis Network launches Vizeum in MENA

  Global communications network Dentsu Aegis Network has announced the launch of Vizeum, a media buying agency, and the network’s fifth agency brand part of Aegis Media, in the MENA region. The launch extends Vizeum’s products and services to 60 offices in 41 countries, its Middle East client roster already including Total, Hitachi, Pegasus Airlines and […]

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