Dentsu Aegis Network extends creative capabilities with acquisition of majority interest in Digital Republic in the Middle East
Insights Industry
Back
Dentsu Aegis Network extends creative capabilities with acquisition of majority interest in Digital Republic in the Middle East
By Arjun RKTue, May 31 2016
Contact
dentsu-aegis-network-extends-creative-capabilities-with-acquisition-of-majority-interest-in-digital-republic-in-the-middle-east

Dentsu Aegis Network today announces the acquisition of a majority interest in Digital Republic, one of the largest and most awarded independent creative and full service digital agencies in Egypt. Digital Republic will become part of Dentsu Aegis Network’s digital agency Isobar, bolstering the agency’s capabilities in the market whilst also extending the network’s proposition in the Middle East and North Africa (MENA).

Founded in 2009 and headquartered in Cairo, Egypt, Digital Republic quickly developed into an award-winning creative agency, opening a second operation in Dubai in 2012. The agency offers a full suite of integrated creative digital services ranging from content creation, campaign strategy and planning, to digital media planning and buying, social media solutions, technology and gaming development, video production and e-commerce solutions, among others. With a strong team of 80 specialists, Digital Republic services various international clients across the region including Unilever, McDonald’s, Reckitt Benckiser, Edita, Savola, Frico and more.

Following the acquisition, Digital Republic will rebrand to ”Digital Republic, Linked By Isobar,” adding to Isobar’s current offering in Dubai and furthering its global network in over 45 markets. Leveraging its combined experience, regional network and resources, the realigned agency will provide clients with a truly integrated full-service digital offering across all media disciplines in MENA. As the two agencies transition towards operating as one brand in the market, the Isobar team will grow to over 100 people with a creative and technology hub in Cairo and client servicing and strategy teams distributed across the region.

“As a network, we are constantly striving to meet the demands of the marketplace and our clients. In order to remain at the forefront of the industry, we must continuously evolve our business,” said Michael Nederlof, CEO Dentsu Aegis Network MENA. “Our unique operating model differentiates us by offering brands a truly holistic and integrated full service agency under one roof. We have always been committed to building upon our digital creative offering and by integrating Digital Republic into Isobar we will be able to deliver competitive advantage in the region on a superior and broader scale.”

“This really is an exciting time for our team. Partnering with the global scale, exceptional consumer insight and trading power of Dentsu Aegis Network will greatly benefit our existing client base and team, also creating a whole host of new opportunities for us across MENA,” said Karim Khalifa, CEO and Co-Founder of Digital Republic. “The match with Isobar made sense to us because we share the same culture, values and a common passion for technology and innovation. We are looking forward to working together across the network to continue delivering unrivaled digital solutions for brands.”

Jean Lin, Isobar CEO said: “We are excited to welcome Digital Republic to the Isobar family. Their reputation speaks for itself and I look forward to accelerating our ambition to deliver Ideas Without Limits in the Middle East and North Africa. We continue to invest in emerging markets, having recently extended our footprint to Mexico and Vietnam. This allows us to deliver local expertise supported by the award winning brand-building experience and insight of the global Isobar network. Digital Republic’s services are aligned and complementary to Isobar’s and will be vital in delivering our Brand Commerce offering.”

 

 

RELATED TOPICS
Dentsu Aegis Digital Republic
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]