Unilever and Digital Republic linked by Isobar have partnered with Nafham, a free online educational video platform that provides students with five to twenty minute crowd-sourced educational videos.
The Nafham platform currently has more than 23,000 videos covering Egyptian, Saudi Arabian, Kuwaiti, Algerian and Syrian curriculums, organized by grade, term, subject and academic schedule. The free content is available online via Nafham’s website, along with a mobile application and smart TV app.
The partnership has been formed through Digital Republic Linked by Isobar’s digital media service, ‘Innomedia’ and is an opportunity for both entities to they work together in engaging the community on empowerment and social responsibility in order to promote and instill sustainable social change for good. The partnership will be kicking off with a focus on three key Unilever brands: Rexona, Lifebuoy, and Signal.
Nafham and Unilever will work together across their synergies to position these brands as enablers of social change through education. The tie-up will launch with Rexona’s “Do More” campaign. Reaching out to students through the Rexona University program, and providing online support via Nafham, the campaign will encourage students to ‘move more’. The program will activate in over 20 universities, helping students gain expertise in six main courses, providing coaching in CV writing, goal setting, interview techniques, presentation skills, time management and ‘learning how to learn’. Students will be able to take the online course digitally and on ground at universities, with online support via crowd sourced content, before being accredited with a certification.
Asad ur Rehman, director of media, North Africa & Middle East at Unilever, says in a statement, “The best chance of enabling societal change is if everyone is aware of the challenges faced. Unilever has long been invested in social responsibility and raising public awareness of key issues and how these can be overcome. Our partnership with Nafham is a contribution to ensuring the region’s youth is educated and equipped with the basic elements to tackle their own life ambitions.”
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