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Search Results for : Intercontinental

How The U.S. Open Became A Branded Juggernaut Industry
September 09, 2019 How The U.S. Open Became A Branded Juggernaut

By Brian Braiker Evans Nguyen flits inside a giant glass box, hitting a tennis ball against a digital backboard with a moving target on it. The clock is ticking as he scrambles to bank the ball off the wall as many times as he can. He has 90 seconds to move a digital Mercedes sedan across […]
Dubai Festival City’s IMAGINE provides a new immersive experience Industry
August 13, 2017 Dubai Festival City’s IMAGINE provides a new immersive experience

Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The revamp includes a $1.5 billion expansion and the launch of entertainment attraction, IMAGINE, which brings together water, pyrotechnics, lasers, lights and other visual and sound effects. The mall has already seen a 40 percent uplift in visitors since the […]
Four Communications will expand due to BGF investment Industry
August 05, 2015 Four Communications will expand due to BGF investment

Four Communications, the independent communications agency located in London, Abu Dhabi, Dubai and Edinburgh, is ready to undergo an expansion due to a £10 million equity finance investment from BGF (Business Growth Fund), taking a minority stake in the agency. The key services provided by Four Communications, include, PR, public affairs, marketing, sponsorship, digital and […]
Emirates Airline Festival of Literature appoints BPG Cohn & Wolfe Industry
July 21, 2015 Emirates Airline Festival of Literature appoints BPG Cohn & Wolfe

BPG Cohn & Wolfe has been appointed by the Emirates Airline Festival of Literature as its regional PR agency. Based out of Dubai, BPG Cohn & Wolfe has been working alongside Festival management to promote the 8th edition which will take place in Dubai this March at the InterContinental Hotel, Dubai Festival City. The Emirates Airline Festival […]
Clique develops app for Emirates Airline Festival of Literature Industry
March 04, 2015 Clique develops app for Emirates Airline Festival of Literature

Clique Interactive has launched a new app for the Emirates Airline Festival of Literature (EAFOL) scheduled for March 3-7, 2015. The #EAFOL15 app was developed to help festival-goers enhance their experience at this regional gathering of authors and literature fans. Available on both iOS and Android, the free app offers notifications and syncs to the user’s calendar. Festival attendees […]
WPP’s Team Egypt to support the Egypt Economic Development Conference Industry
January 25, 2015 WPP’s Team Egypt to support the Egypt Economic Development Conference

On January 22, the Intercontinental hotel in Davos, the host city for the World Economic Forum 2015, saw a high level dinner between President El-Sisi of Egypt and a select group of international guests. On the agenda was Egypt’s mid term development strategy, ahead of the Egypt Economic Development Conference (EEDC) to be held in Sharm El Sheik, […]
The old daze Industry
December 28, 2014 The old daze

  In 1968, very few people knew about Dubai. It was the year the government of Kuwait donated its old black & white TV studios to the government of Dubai. It was also the year Kuwait Television started transmission from Dubai. This new station’s managing director – the late – Riad Al Shouaibi soon realized […]
Crazy Little thing Called Brand Love Industry
June 24, 2020 Crazy Little thing Called Brand Love

Talkwalker, a global social listening and analytics company reveals the list of most loved brands globally as well as in the region. With the world economy experiencing a downturn, brand love can really help a brand grow and connect with the audience emotionally during this difficult time. Using Talkwalker’s enterprise social listening platform, the company […]