On January 22, the Intercontinental hotel in Davos, the host city for the World Economic Forum 2015, saw a high level dinner between President El-Sisi of Egypt and a select group of international guests. On the agenda was Egypt’s mid term development strategy, ahead of the Egypt Economic Development Conference (EEDC) to be held in Sharm El Sheik, Egypt later in March.
Supporting the EEDC’s communication needs is WPP’s Team Egypt, a strategic collaboration between companies within the global communications services group. The team includes Richard Attias & Associates, Hill & Knowlton Strategies and Mindshare. The cross-discipline unit is rolling out EEDC initiatives, in association with Lazard, the financial advisory and asset management firm.
The team’s brand agency JWT, has developed outdoor promotional material for the March conference, featuring Egypt’s iconic symbol, the Ankh, which represents life.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]