On January 22, the Intercontinental hotel in Davos, the host city for the World Economic Forum 2015, saw a high level dinner between President El-Sisi of Egypt and a select group of international guests. On the agenda was Egypt’s mid term development strategy, ahead of the Egypt Economic Development Conference (EEDC) to be held in Sharm El Sheik, Egypt later in March.
Supporting the EEDC’s communication needs is WPP’s Team Egypt, a strategic collaboration between companies within the global communications services group. The team includes Richard Attias & Associates, Hill & Knowlton Strategies and Mindshare. The cross-discipline unit is rolling out EEDC initiatives, in association with Lazard, the financial advisory and asset management firm.
The team’s brand agency JWT, has developed outdoor promotional material for the March conference, featuring Egypt’s iconic symbol, the Ankh, which represents life.