Search Results for : Interactive Content

While brands and advertisers claim to place inclusivity at the top of their agenda, they often fail to engage with communities with hearing impairments, rarely including sign language options in their campaigns. However, some organizations are recognizing the problem and strive to find a solution. Alwaleed Philanthropies, an NGO chaired by HRH Prince Alwaleed Bin […]

As the region – and the world – entered an unprecedented time of confinement and isolation in March, leading Dubai-based bank Emirates NBD launched a series of initiatives to support people and businesses, helping them alleviate the financial pressure they are under and use contactless banking while staying safely at home. In parallel, Emirates NBD […]

By Ahmed Hafez Younis “There’s no recipe for creativity.” If you walk around Facebook’s offices chances are you’re going to come across this poster. It truly reflects what we at Creative Shop believe. We also believe that to connect with today’s consumers in this mobile world, we must build for where they are and not where […]

(L to R: Khaled Sharrouf and Adrian Turcsan) We were recently at SMX London, Europe’s largest search marketing conference, and were pleasantly surprised to see the transformation of search. Having attended the conference for many years now, it was interesting to witness the breakdown of barriers between search and other digital marketing practices this year. […]

After reading about US network Showtime amplifying fan engagement around its flagship series Homeland by introducing Showtime Sync, a viewing experience app for the iPad, iPhone and LG Smart TVs, I took a deeper look at the ‘second screen’ marketing trend. The app allows users to share Homeland clips directly to social media platforms during […]

  Communicate Magazine has officially launched its augmented reality app C+ by Communicate with the release of its May issue. The magazine’s print edition will now be enriched with video and interactive content, with three sections of the magazine now being fixture augmented pages in video format; the regional news print pages have been narrowed […]

No doubt Snap is the platform that popularized augmented reality. Vishal Badiani, Creative Strategy Lead at Snap Inc. MENA, explains how brands can make the best out of it. What are the various ad solutions available to brands on Snap? Snapchat has only offered advertising to brands since 2015 – we’re still a very young […]

To celebrate Saudi National Day, Saudi Aramco created an educational film  featuring the journey of the country through key historical milestones, using Twitter as the main channel to connect with its audience. The interactive film showcases the civilizational and developmental shifts witnessed by the Kingdom, one era after another. By detailing the Kingdom’s transformation, the film […]

The world’s largest sneaker company is launching Nike Fit, an addition to its app that lets customers scan their feet at home and provides their proper size in various models. The company says 60% of people wear the wrong size shoe, and concern over fit has a material impact on consumer confidence. “This is something […]

Jack Gleeson, famous for playing King Joffrey on Game of Thrones, tried out the new HTC Vive virtual reality (VR) headset when the HTC Vive World Tour stopped in the UAE. He checked out the gear alongside Dave Fennoy of The Walking Dead and Adam Harrington of The Wolf Among Us video games. “Our VR […]