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Search Results for : Hopin

man
Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
man
Facebook Hub
Masterminds
November 26, 2020
How L’Oreal Leveraged Branded Content Ads in a First Quadripartite Collaboration in KSA
People
November 02, 2020 How the Right Loyalty Program Can Help During a Pandemic

A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]

Industry
July 27, 2020 How Podcast Network Amaeya Keeps Its Ear to the Ground

UAE-based podcast network Amaeya Media, launched in 2017, has become a key player in the region’s audio space, with 16 different shows and the UAE’s first audio-dedicated agency. Founder and CEO Chirag Desai explains how this industry is slowly but surely moving forward. In which markets are your podcasts listened to? We now have individual […]

Industry
May 05, 2020 Remembering What They Learnt

Babyshop celebrates Ramadan using children’s words of hope and compassion. At a time when many brands are trying to spread messages of solidarity and positivity, Landmark Group’s children retail store chain Babyshop hit a high note with “A World We Deserve,” a film released globally on the eve of Ramadan to, in these peculiar times, […]

Industry
April 27, 2020 Virtual Events – What Tools Can I Use?

The third piece of Communicate’s virtual events series looks into the various tools that are available for brands and organizations to utilize, in order to showcase their webinars and conferences. It’s important for the hosting company to outline their requirements. The best tools should provide ease of access, opportunities for engagement, and overall a hassle-free […]

Industry
March 30, 2020 An Inside Look at Producing Ramadan Content on Snapchat

 Henry Windridge, Head of Brand – MEA at Discovery and Rowan Ashraf, Snap Content Manager at UTurn, talk about creating content on Snapchat for their respective brands and share some insights into how consumers interact with content differently on the platform, during the holy month of Ramadan.  What do you like the most about Snapchat? […]

Industry
March 29, 2020 Social Pulse during Social Distancing, an Evolving Conversation

Hanin Hamade, Manager, Data Sciences Practice – Publicis Media, explains why and how brands should keep an eye on the booming social media chatter around the pandemic. It is no secret that 2020 has been off to a rocky start. Conversations around covid-19 have no border and are not siloed to specific audiences; we see […]

Industry
March 08, 2020 IAB urges industry-wide participation in digital initiative

The Interactive Advertising Bureau (IAB) GCC urges for greater participation in an industry-wide study to comprehensively measure the size of the region’s digital advertising market. The study which was launched in October of last year is designed to deliver an estimate of the GCC’s digital advertising market. However, the involvement by industry stakeholders has been lower than […]

man
Choueiri Group Deep Dives
Content
January 16, 2020
Addressing the Lag in the Region’s Gaming Industry
Industry
November 04, 2019 How Digital is Transforming the Tourism Industry

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of discussion at the annual MEASA Aviation Show in Dubai on October 14. The event, which has been organized for several years by Terrapinn Middle East, featured tracks such as […]

Industry
October 20, 2019 What’s Wrong With Effectiveness?

 Melissa Moubarak, strategy & data director at UM MENA, describes her experience as a first-time Effies MENA judge. As a first time judge at the MENA Effie Awards this year, it was with anticipation and a little trepidation that I reported to the judging room. Hoping to play it cool when in fact I didn’t […]

Culture
October 01, 2019 The Curious World Of Memes

Memes are more than a fad. They have become legitimate means of expression, communi- cating an entire cultural idea or theme in a singlevisual (words, sounds, pictures, gestures, etc.) and spreading from person to person. Originally coined in 1976 by evolutionary biologist Richard Dawkins to describe the cultural counterpart of a gene, the term ‘meme’ […]

Industry
August 22, 2019 How To Future-Proof A Brand

By Drew Neisser Shortly after arriving as the CMO of NetApp, Jean English hit a wall. Charged with writing a new story for the $6-billion-data-storage company, English presented what she thought was a winning direction to their customer advisory board. With refreshing honesty, she recalls that “They hated it.” Slightly chagrined, she “walked out the […]

Industry
July 30, 2019 Faking the future?

Fake news may be a top concern for media, politics and society in general, but they’re only the first stage in another worrisome development. Indeed, when the reality of fake news exploded into public view with the 2016 US presidential elections, the concept of invented information created and disseminated to purposefully confuse, manipulate and/or polarize […]

Culture
July 17, 2019 For Advertisers, The Emmy Halo Effect Is A Thing Of The Past

By Anthony Crupi Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the […]

Industry
July 14, 2019 How to Stay Influential With Influencers

By Pamela Kaupinen We are seeing sharp shifts in the social storytelling landscape lately, from new shopping features to hidden likes, and it is now more important than ever for marketers and brands to understand how to work effectively with content creators. Understand your partners In our global study of 300-plus social-media storytellers, more than half […]

Industry
May 01, 2019 Facebook To Get A New Look

Facebook CEO Mark Zuckerberg rolled out a redesign of his social networking app with a focus on communities known as Groups, and a layout that loses the blue. On Tuesday, Zuckerberg opened Facebook’s F8 developer conference by announcing an overhaul of the apps, including the new look for the main property. Zuckerberg also laid out […]

Industry
June 15, 2018 IHOP to IHOb: Did the marketing gimmick pay off?

Last week, international chain IHOP changed its name to IHOb in a marketing gimmick announcing its new range of (b for) burgers – instead of P for pancakes. Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y — IHOb (@IHOb) June 11, 2018 The build-up to the announcement saw […]

Industry
April 08, 2018 This tech brand is the latest to launch its e-commerce website

E-commerce is a burgeoning industry with AT Kearney expecting e-commerce in the UAE to grow at a compound annual growth rate of 25 percent per year up to 2020, while Frost and Sullivan estimate that the market could be worth up to $10 billion by 2018. In fact, according to Global WebIndex (GWI) 56 percent […]

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