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Search Results for : Freelance

Culture
September 08, 2019 Reflection From Gen Z

By Mai Al Khouri I have realized that stepping out of my comfort zone, while maintaining pragmatism, is an essential component to working in communications. For me, it is important to be constantly aware of this, especially in Lebanon, where the economic, political, and social spheres are as tense as ever, with the added geopolitical stress. […]

Industry
February 18, 2019 Why Arabic content creation is a major business opportunity for content creators

With more than 420 million people around the world speaking Arabic, it’s surprising that only three percent of online content is in Arabic. We caught up with Her Excellency Maryam Eid AlMheiri – Director General of Abu Dhabi Government Media Office and Chief Executive Officer, Media Zone Authority – Abu Dhabi and twofour54 to learn […]

Industry
November 28, 2018 Agency of the future: survival of the fittest

Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course, in 1859 that Charles Dickens wrote A Tale of Two Cities, which kicks off with one of the all-time great first sentences: “It was the best of the times, it was […]

People
September 26, 2018 7 Questions to Joy Films’ Ali Azarmi

Ali Azarmi started his career in Advertising in 1987 in Publcis Graphics London Office and came to Dubai in 1993. He was the executive creative director at BBDO until he left in 2004 to work as an advertising consultant. In 2008, he established the Middle East branches of Joy Films UK ([email protected]) with his partner […]

Industry
March 25, 2018 Data privacy is not the only reason people are leaving Facebook

Brad Stulberg gets constant messages from Facebook to come back. It asks him to check in and see what he’s been missing since he stopped visiting in January. “Facebook texts me five days a week,” says Stulberg, 31, a writer from Oakland, California. “I get emails from them daily. It’s supremely annoying.” Stulberg is trying to […]

Industry
October 15, 2017 Why there’s more to Arabic content

Mnawar Jamil Shourakaa is the founder of and chief copywriter at CopyArabia. With over ten years of experience in both, English and Arabic copywriting now, Shourakaa set up the agency in 2014 as a solution to his – and perhaps this region’s – biggest issue of “poor Arabic communications”. “This has been happening for a […]

Industry
August 01, 2017 From Mad Men to Sad Men

A veteran who has been in the industry for more than 15 years and a marketing strategist turned adman reminiscing about the past and current state of the ad industry to offer a recommendation on way to get it back to its golden era by Ahmad Abu Zannad, regional strategy director, Leo Burnett GCC & George Maktabi, […]

Industry
September 10, 2016 The ad agency of the future is coming. Are you ready?

Clients want one partner to simplify the fragmentation and data – and today’s shops may not be among them Winter is coming. The old families are preparing their troops and poring over strategies in a race to secure their territory before it is invaded by new and unfamiliar forces. The best option might be to […]

Industry
July 24, 2016 Spot on situation

After a fairly positive 2015, the client-agency motivation and dynamics have hit a barricade with the number of agencies recording relationship improvements falling from 70 percent confidence to less than 50 percent. This is due to an increasingly competitive scenario of agencies, freelancers or those ‘wanting to do everything’ individuals in town, where clients work […]

Industry
April 13, 2016 Women to watch in the GCC

Dana Adhami Head of MENA at Maker Studios Inc. Adhami started her career in 2004 with independent agency Catch, where she grew from media manager to digital director – UAE over a period of four years. Since then, she has only grown further, specializing in the field of digital and, as a natural progression, mobile. […]

Culture
November 19, 2014 Struggling bidders

To win over new business today, production houses have no choice but to lower their quality. Any company lives or dies on its ability to bring in new business. Even though it’s important to have loyal, long-serving clients, getting a good pipeline of new deals is the only way to grow and, eventually, stay alive; […]

Industry
October 29, 2014 No boss, no fuss

  In an industry that is constantly racing against the clock and in a region that is weighed down by economic and social restrictions, it seems more and more difficult to find and retain jobs that reward employees in more ways than one. The natural progression of the global job market has made people demand […]

Industry
September 25, 2014 Nabbesh recruits dotmena as its media representative

Dotmena has announced that it has partnered with Nabbesh, a recruitment site dedicated to freelancers. As the Internet-based asset of leading Dubai publisher Mediaquest Corp, Dotmena has added Nabbesh to its bouquet of premium sites, and will be the exclusive media representative for Nabbesh as it expands its operations across the region. “This is a […]

Industry
June 11, 2014 Shifting views

  The switchover from traditional TV to online video consumption has been creeping up on the industry for some time now, with online advertising pundits referring to 2013 as “the year of video”. As a result, the demands of brands and agencies toward production houses across the Middle East are also evolving. On one hand, traditional TV advertising is what is known […]

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