Search Results for : Ecommerce

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

By Darren Hodgkin, CEO of PPMG A website is more than a window to your store. In 2020 it is your store; as important as your brick and mortar, stand, or stall. For web-only brands, it is the one sales environment they have and as crucial as the products they sell. While visual merchandising tells […]

By Paul Woolmington If “the medium is the message” was one of the most radical concepts of the 20th century, then a compelling question for the 21st century is this: What can now be defined as a medium? Marshall McLuhan’s famous theory, of course, is that the medium itself, not the content it carries, is what […]

By Rishi Saxena Measuring impact is the big challenge. An average person in the Middle East is served over 1,500 online impressions a month and can see up to 600 marketing messages across different media channels within a day according to the results of a 2018 Nielsen benchmark study on MENA media trends. This does not […]

By Bianca Best The future is being incubated at our schools, but in the wrong way. Just ask education guru Ken Robinson, who delivered the stimulating Ted Talk about how schools are killing creativity. He spoke about an antiquated ethos that enforces learning by rote, an approach that yields little value later ‘out in the […]

The Ogilvy Group has terminated the employment of its chief creative officer, Tham Khai Meng, after an investigation into his behavior following employee complaints, according to a memo sent to staff yesterday by CEO John Seifert. Seifert said he had been informed of employee complaints two weeks prior. Just last month, the group rebranded after […]

TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central and Eastern Europe. Called TBWA Facebook Foundry, the program focuses on “inspiration, learning, and creativity,” according to a statement by the agency. It is based on Facebook’s existing ‘Blueprint’ program, which […]

By Meghna C. Hazarani, senior UX analyst, RBBi Last year I got the opportunity to work on an e-commerce site which was not only enlightening as a ‘UXer’ but also, as a user who finds an excuse to shop pretty much every day. The small details that lead to cross-selling, up-selling, and plain old selling […]

Following last year’s controversy that saw Patou Nuyteman replaces Edmond Moutran as Memac Ogilvy’s CEO, the agency has been on a roll. Just recently, the agency underwent a global rebrand after 70 years. The company reinvented its approach through a new client-centric, integrated structure that centralizes its offerings under what it’s calling its “Next Chapter”. In […]

Creative agencies have been known to be slow on the uptake of technology with media agencies embarking digital and data quickly. That has now changed with multiple creative agencies building their digital offering. TBWA\RAAD, for example, has its own data department and manages digital and social for clients including Nissan. In fact, the agency’s CEO, […]

With e-commerce being valued as a $10 billion industry in the GCC, it only makes sense for brands to jump onto the e-commerce bandwagon whether it’s through their own online stores or marketplaces. Moreover, moves by Amazon, Souq and Noon.com, are changing the rules of the game for retail. Where do agencies fit in? As […]

Technology has already transformed the way we shop, it is believed that more people are increasingly shopping using their devices daily. That said, there has been an increase in technology at the point-of-sale and as part of overall retail operations. This means more data from the offline world.  We spoke to Liquid’s CEO Sachinn J Laala […]

By Nader Bitar Earlier this year I wrote about how Amazon tends to disrupt and realign any industry it chooses to lay claim to. Some seven months on, that turned out to be fairly prophetic as the e-commerce giant has now officially entered the ad-tech fray with the full might of Sizmek’s tech stack behind […]

  Visa Inc. has partnered with the international shipping platform and shopping facilitator, shipnow2.me, to enable Visa cardholders in the Middle East to shop with thousands of US e-tailers that do not ship internationally. In conjunction with its parent company SkyPostal, an international and package service provider, shipnow2.me offers customers a physical tax-free US address, […]

After the native ad, here comes the buy button. On Wednesday, both Facebook and Twitter made critical moves in their efforts to transform their platforms into formidable spaces for online commerce. On the morning of 17th July, Facebook unveiled a new test click-to-purchase product. Members on desktop computers or mobile devices will be able to […]