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Search Results for : Deloitte

Industry
October 23, 2019 Facebook and Agencies, a Give-and-Take Relationship

Patrick Harris, VP-global agency development at Facebook, sat in an exclusive interview with Communicate to discuss how the social media giant is adapting to these challenging times. How did your system of agency partners develop? [Early on] we hadn’t yet figured out the role the ecosystem would play, how Facebook would invest to make sure […]

Industry
October 03, 2019 Challenges and Opportunities In The Communication Industry

By Sarah Longbottom There have never been so many challenges facing the communications industry. Technology, AI, diminished brand trust, balancing truth with public interest, and the impact of social corporate responsibility are just a few of the key issues the industry is grappling with today. This industry is tasked with identifying current and future challenges […]

Industry
August 26, 2019 AI Will Rework, It Won’t Replace!

By Imad Lahad There is no hiding from the fact that artificial intelligence (AI) is gradually changing our world, one industry at a time. Perhaps in no greater way than in government communications. Earlier this year in Dubai, we witnessed a moment that clearly captured this sentiment. International Monetary Fund (IMF) chief Christine Lagarde was being […]

Industry
August 04, 2019 Do Clients Pay For What They Get?

With a growing necessity to operate cost-effectively within the market, more clients on a global level are stressing to have a transparent relationship with the agencies. Various research has recorded misunderstandings between clients and agencies, what they have agreed upon in terms of their work. There are multiple reasons why these misunderstandings occur. Stewart Morrison, Managing […]

Industry
June 25, 2019 Virtual Reality Unfulfilled Promise

By Muzammil Hamza Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA region until mid-2015. Initial applications of the technology, and sneak-peaks of the gadgets involved spurred a global race to identify the next major market opportunities, especially among tech-enthusiasts, who expected the […]

Industry
April 25, 2019 Media Digitization A Form of Outsourcing?

New exponential technologies, has led to the digital disruption and transformation of industries, organizations, and governments. Whether Cloud Computing (CC), or Robotic Process Automation (RPA), or Artificial Intelligence (AI), these technologies are taking hold in the Outsourcing and Shared Services (OSS) industry in the region.   Outsourcing was once focused only on the goal of […]

Industry
April 17, 2019 Three Ways to Focus Investments For Innovation and Transformation

By Christian Reilly For modern Chief Intelligence Officers (CIO), success is not about the technology; it’s about using technology to drive business innovation and value. It’s about providing an always-on, secure digital workspace — without a costly outlay of capital. And it’s about efficiently and securely expanding into new markets and regions. In other words, […]

Industry
January 17, 2019 4 trends from CES 2019

By the numbers, CES is an impressive circus of gadgetry. The annual Consumer Electronics Show in Las Vegas was spread out over nearly 3 million square feet last week, with 4,500 exhibitors showing their wares – the latest in 8K screens, giant drones, walking cars, robot pets and automobile prototypes that would make Bruce Wayne jealous […]

Industry
November 28, 2018 Agency of the future: survival of the fittest

Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course, in 1859 that Charles Dickens wrote A Tale of Two Cities, which kicks off with one of the all-time great first sentences: “It was the best of the times, it was […]

Industry
June 17, 2018 Is ‘integration’ swallowing individual agency brands?

When Campbell Soup Co. named Publicis Groupe the winner of a massive agency review for digital, creative and media, the press release contained a smorgasbord of buzzwords that have come to typify holding company-level pitches. Publicis will provide an “entire suite of marketing services and provide more accountability and flexibility than traditional marketing models,” its March […]

Industry
June 04, 2018 Move over VR: here’s where 200 mn users are in 2018

The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018 But, 200 million people worldwide will be using mobile AR in 2018 vs 60 million in 2013 Virtual reality or augmented reality? [Tweet “VR offers an escape from the real world […]

Industry
May 20, 2018 Two big brands have appointed Accenture. But, where are the agencies?

Just recently, Radisson Hotel Group appointed Accenture Interactive as its global experience agency to increase the digital presence of the company’s brands and hotels and transform the digital experience to improve customer acquisition and retention. Radisson has worked with Accenture Interactive previously to create a chatbot for the meetings and event planners. This new appointment will […]

Industry
April 26, 2018 EXCLUSIVE: Reda Raad reveals the transformation of TBWA\Raad

“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for our clients and their brands. We strive to be the most creative and proactive communications group in the region.” These were Reda Raad’s words at the agency’s 15th anniversary in the […]

Industry
March 05, 2018 WPP’s stocks saw the worst plunge in almost two decades. Then, why are experts saying ‘Don’t Panic’?

When the world’s largest holding company posts its biggest stock decline in almost two decades and predicts no growth for 2018, there will inevitably be questions over whether the holding company model is irreparably broken. It isn’t. On Thursday’s earnings call, WPP CEO Martin Sorrell said 2017 was “not a pretty year” for the company […]

Industry
August 09, 2017 Avi Bhojani, CEO of BPG Group, on surviving advertising

Over the past year, geopolitical situations and economic challenges have left their mark on businesses across the globe, increasing the pressure on creative, media and PR agencies to reinvent themselves. “The greatest degree of reinvention is needed in ad [creative] agencies,” says BPG Group CEO Avi Bhojani, mainly because audiences now consume content and buy […]

Industry
February 19, 2017 Why creative agencies need to think like consultants in 2017

By Penry Price, vice-president of LinkedIn Marketing Solutions As marketing becomes increasingly driven by data and technology, ad agencies are having to compete for business against a newfound rival: consulting firms such as Accenture and Deloitte. While this tension has been brewing for a few years, it’s now reaching fever pitch. Deloitte has acquired a […]

Industry
November 13, 2016 Reality check

In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller coaster in one hour. Driven by Samsung, the activity saw 461 participants using Samsung Gear headsets to experience a virtual roller coaster ride in a 4DX theatre at GITEX. While the […]

Industry
September 10, 2016 The ad agency of the future is coming. Are you ready?

Clients want one partner to simplify the fragmentation and data – and today’s shops may not be among them Winter is coming. The old families are preparing their troops and poring over strategies in a race to secure their territory before it is invaded by new and unfamiliar forces. The best option might be to […]

Industry
July 24, 2016 It’s all good

Earlier this year, the CEO of one of the region’s leading agencies announced, almost nonchalantly: “Like it or not, we’re in a recession.” And he’s not alone: nearly 53 percent of UAE residents think so too, says a Nielsen survey, released earlier this year. And, although this belief isn’t grounded in truth, at least for […]

Industry
September 03, 2015 GITEX Technology Week sets a date for Dubai

GITEX Technology Week turns 35 this year and will showcase next generation tech solutions intended to drive Middle East business into the Internet of Things era. Taking place from 18-22 October at Dubai World Trade Center, attendees can expect technology from drones to robotics, and more presented under theme “The Internet Future of Everything”. According to IDC, […]

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