Search Results for : Deloitte

Patrick Harris, VP-global agency development at Facebook, sat in an exclusive interview with Communicate to discuss how the social media giant is adapting to these challenging times. How did your system of agency partners develop? [Early on] we hadn’t yet figured out the role the ecosystem would play, how Facebook would invest to make sure […]

By Sarah Longbottom There have never been so many challenges facing the communications industry. Technology, AI, diminished brand trust, balancing truth with public interest, and the impact of social corporate responsibility are just a few of the key issues the industry is grappling with today. This industry is tasked with identifying current and future challenges […]

By Imad Lahad There is no hiding from the fact that artificial intelligence (AI) is gradually changing our world, one industry at a time. Perhaps in no greater way than in government communications. Earlier this year in Dubai, we witnessed a moment that clearly captured this sentiment. International Monetary Fund (IMF) chief Christine Lagarde was being […]

With a growing necessity to operate cost-effectively within the market, more clients on a global level are stressing to have a transparent relationship with the agencies. Various research has recorded misunderstandings between clients and agencies, what they have agreed upon in terms of their work. There are multiple reasons why these misunderstandings occur. Stewart Morrison, Managing […]

By Muzammil Hamza Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA region until mid-2015. Initial applications of the technology, and sneak-peaks of the gadgets involved spurred a global race to identify the next major market opportunities, especially among tech-enthusiasts, who expected the […]

New exponential technologies, has led to the digital disruption and transformation of industries, organizations, and governments. Whether Cloud Computing (CC), or Robotic Process Automation (RPA), or Artificial Intelligence (AI), these technologies are taking hold in the Outsourcing and Shared Services (OSS) industry in the region.   Outsourcing was once focused only on the goal of […]