Search Results for : Customer Loyalty

A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]

The concept of customer loyalty is very fragile in today’s economy. Communicate has earlier covered reports citing that consumers aren’t necessarily loyal to brands anymore but are skewing more towards timely delivery service. A consequence of the improvements in digital connectivity and service today. Hence the reason why many brands introduced loyalty programs to attract […]

By Kashmira Motiwalla Successful brands and retailers know that customer loyalty is invaluable. Earning and building loyalty has been a retail priority for decades, growing into its own mini-industry.  Loyalty done well can be transformative. According to retail company Bluecore, repeat customers generate 40 percent of retail revenue; on average, they are 130 percent more […]

By Sanjit Gill, GM, Middle East at Collinson The rise of digital-native retail brands offering highly competitively priced products with rapid home delivery services continues to increase pressure on the wider retail sector. Amazon, for example, with its low overheads and streamlined distribution service, has expanded into markets globally at the expense of many traditional […]

Dentsu Aegis Network (DAN) is expanding its MENA footprint with the launch of Merkle, a technology-enabled, data-driven performance marketing agency. Merkle was founded as Merkle Computer Systems in 1971 as part of Merkle Press. In 1998, it was acquired by entrepreneur David Williams who is the Chairman and CEO of the company today. In 2016, […]

By Stephane Paraiso, managing director of Azur Digital Long before the Internet and mobile phones, consumers have been accustomed to personalized relationships in their favorite stores where salespeople who knew their habits and preferences well would guide them accordingly. Consumers are nowadays connected and brands have become global. They expect personalized relationships with their favorite […]

Ziad Rahhal, LinkedIn’s head of marketing solutions for MENA talks about how B2B campaigns need to get the attention they deserve and what B2B marketers can do differently to shine brighter than their B2C counterparts B2B marketers always have the difficult job of trying to create memorable brands with sometimes less-than-memorable products. Having a strong […]

Depending on what time it is right now, you’ve been marketed to anywhere between 100 to 5,000 times. Of that, you may be aware of perhaps 86 of those instances of ad and brand exposure. Ultimately, only a dozen would have made any impression. However, when it comes to choosing one brand over another – […]

According to research firm Morgan Stanley, one billion smartphones were shipped globally in 2013, compared with 175 million in 2009. These smartphones now represent 30 percent of all mobile phone sales worldwide. Interestingly, smartphones were shipped at three times the rate of tablets and at almost three times the rate of computers in 2013. Fast […]

Mechany Fashion LLC, regional franchisee of the internationally renowned children’s apparel retailer OshKosh B’gosh has launched a customer engagement program called The OshKosh Club. The program has been developed by Dubai-based digital loyalty platform UrbanBuz, and is available to customers in stores across the UAE.    “Following the success of La Cure Gourmande, we are […]

Local franchisee company Grey Gold LLC has partnered with customer engagement and loyalty platform UrbanBuz to launch its digital customer loyalty and engagement system called Merci (meaning thank you in French) for one of its international brands, La Cure Gourmande. The brand is best known for its gourmet handmade biscuits, caramels, chocolates, lollipops, and nougats […]

  The Middle East mobile market is narrow, highly competitive and offers many barriers of entry for new product launches. What is the reason behind launching Obi in this region and at this time? What are the challenges and opportunities you reckon for the brand in this part of the world? Approximately 70 percent of […]

  During my two and a half years at RBBi and throughout my 15-year career before that, I have seen that several clients tend to skip the most important phases of product development – be it for a website, mobile app, consumer product or service design – let alone the usability and user experience (UX) […]