Search Results for : Crisis Management

Abdulrahman Inayat, Co-Founder of W7Worldwide, explains how the Covid-19 pandemic has impacted the communications industry in KSA and how his agency is helping businesses. The global outbreak of the Covid-19 pandemic has had an unprecedented impact on economies around the world. Saudi Arabia was no exception, especially during the first stages of the crisis when […]

How Covid-19 is changing the business and the industry at large, according to Memac Ogilvy’s Chief Executive MENA, and Ogilvy’s Chief Digital Officer EMEA, and Executive Partner Worldwide.  How is COVID-19 reshaping the marketing and advertising industry in MENA? When it comes to any major social or cultural transition, it takes time for us to be able to fully […]

By Elías Jabbe PR industry leaders and journalists gathered at the inaugural Middle East PR Association (MEPRA) KSA Leadership Majlis in Riyadh on October 21, to discuss the evolution of the PR industry in Saudi Arabia. This year’s “Impact & Influence”-themed edition was documented on MEPRA’s social media platforms as it happened at Hyatt Regency […]

By Nidal Abou Zaki, managing director, Orient Planet Group The emergence of social media platforms has taken the Arab region by a storm. In fact, according to a recent survey that looked into the Arab digital lifestyle, a whopping 83 percent of respondents use the internet daily while 61 percent spend at least two hours […]

In my 13 years of PR experience, the Middle East PR industry has evolved to grow from a handful of fully-fledged agencies a decade and a half ago, to an extensive array of agencies of all shapes, sizes and specialties offering a variety of services. Fifteen years ago the media landscape in the region didn’t […]

Public relations do more than draft press releases, measure hits in the media and build relationships with key media representatives. The core base for beneficial communication is to be familiar with the attitudes and concerns of consumers, employees, public interest groups in order to establish and maintain cooperative working relationships. In addition to fulfilling their […]

  The unfortunate turn of regional events during 2009 hit many real estate companies hard; most companies were unable to deliver their projects, and formed for lack of better words a negative image in the market and with investors. While some of these companies lost their position in the market – and others ceased to […]