Dubai Culture Partners with LinkedIn to Support Creatives in the Region
In a strategic partnership, Dubai Culture and LinkedIn bring back the e-learning initiative from last year with an expanded package of over 16,000 training courses that will be available free of charge to creative talents and entrepreneurs in Dubai.
Following the success of the 2020 edition of the e-learning initiative launched by Dubai Culture and Arts Authority in partnership with LinkedIn to empower creative talents in the UAE with educational support, the authority announced its return with the opportunity to register in an expanded package of free educational courses.
The e-learning initiative is a part of the framework of the strategic cooperation between Dubai Culture and LinkedIn. Like last year, it aims to provide an educational membership opportunity for creatives giving them access to educational courses and workshops across many fields. Under the agreement, the authority will bear the cost of these courses, making them available for free via the LinkedIn e-learning platform.
Shaima Rashed Al Suwaidi, Director of Marketing & Corporate Communication Department at Dubai Culture, explained that the authority is committed to supporting creative talents in the UAE via public-private partnerships. "By returning with a new edition of the e-learning initiative, we affirm our commitment to continue working with our partners and empowering members of the creative community in Dubai and the UAE by investing our capabilities and expertise. Through our strategic cooperation with LinkedIn, we are providing a second opportunity for talents and entrepreneurs to explore educational opportunities and benefit from the training programs offered on the LinkedIn platform,” said Al Suwaidi.
She stressed the fact that this initiative is in line with Dubai Culture's efforts to achieve its vision of cementing Dubai's position as a global center for culture, an incubator for creativity, and a thriving hub for talent. It also falls within the framework of the main role played by the authority to support a stimulating system for the cultural and creative industries in the emirate in order to achieve the objectives of the Dubai Creative Economy Strategy of making the city the global capital of the creative economy by 2025.
16,000 training courses
The professional training courses that the initiative is providing to creative talents and entrepreneurs will include over 16,000 accredited and specialized training courses designed by a group of international experts that aim to develop and refine the capabilities of creative professionals in the areas of business administration. The courses include digital business transformation; crisis management; business development; legal and financial matters; and creative skills such as photography, graphic design, electronic games design, product design, visual arts, films, and fashion, among other fields of creativity and business management.
The 2022 version of the initiative will also include a series of monthly workshops discussing the best practices in building a professional personal profile on social media platforms, in cooperation with LinkedIn experts.
Those interested can register on: www.dubaiculture.ae. Applicants’ data will be collected and a decision on their participation will be made, according to the specified criteria. The opportunity to participate in this initiative is available to members of the creative community in the UAE across all their specializations.
The first edition of the initiative attracted 2,000 registered users, who spent about 1,482 hours on the platform from 20 June - 20 November 2020. 6,216 training courses were also offered and 916 were completed.
