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Search Results for : Creative Advertising

Industry
October 06, 2019 Adylic To Start Operation In MENA

Omnicom Media Group MENA has announced in a statement  the opening of the regional operation of its dynamic creative specialist agency Adylic. Adylic works in data-driven, personalized creative advertising and dynamic creative optimization (DCO) solutions. The Dubai operation, Adylic’s seventh in the world, will serve the Middle East/North Africa region (MENA), said the statement. Raouf […]

Industry
June 06, 2018 Can you put a price tag on creativity?

By Waseem Yakdi, CEO, Zia Creative Network Once considered to be incomparable, the relation between creativity and return on marketing investment delivering effective and staggering profitability has now become a new normal in the current advertising scenario. Now, in agencies, planning departments work much more closely with creative departments. Amid economic uncertainty, there is greater […]

Industry
February 19, 2017 Why creative agencies need to think like consultants in 2017

By Penry Price, vice-president of LinkedIn Marketing Solutions As marketing becomes increasingly driven by data and technology, ad agencies are having to compete for business against a newfound rival: consulting firms such as Accenture and Deloitte. While this tension has been brewing for a few years, it’s now reaching fever pitch. Deloitte has acquired a […]

Industry
September 27, 2016 ELAN Media becomes exclusive media representative for Mall of Qatar

ELAN Media, the media arm of ELAN Group, has entered a multi-year strategic partnership making it exclusive media representative for Mall of Qatar (MOQ). Under this new agreement, ELAN Media will manage and drive the full range of MOQ’s media portfolio while delivering tailored creative advertising strategies. As a part of its strategy, ELAN Media […]

Industry
September 18, 2016 The pulse of impulsive buying

“SHOPPERS WANTED!” Have you ever come across a hoarding or an advertisement like this? Well, this is the underlying message behind every brand’s marketing campaign. There’s nothing wrong about it; every brand is determined to get that one customer, but doesn’t want to be perceived as needy. So what connects a brand with its target […]

Industry
August 28, 2016 Cheil to handle Papa Murphy’s UAE

MAM Food Co has selected Cheil MENA as its lead creative advertising agency for Papa Murphy’s in the UAE. Effective immediately, the agency will provide a full suite of strategic and creative services for the account including brand strategy, design and advertising activities aimed at building brand awareness and growing its customer base in the […]

Industry
August 23, 2015 Spark* wins wasl Properties & wasl Corporate

Dubai based advertising agency, Spark* Middle East announces its renewed collaboration with wasl Properties & wasl Corporate for creative advertising solutions. The role has been held by Spark* for the past three years. “wasl’s renewed partnership with Spark* Middle East is based on trust and the quality of creative services offered. I would like to extend my gratitude […]

Industry
August 20, 2015 J. Walter Thompson announces scholarship recipients

J. Walter Thompson Company has recently announced the first set recipients of the new of the Helen Lansdowne Resor (HLR) Scholarship, which is awarded annually to five of the most talented female creative advertising students around the world. The HLR Scholarship, named after the industry and J. Walter Thompson’s first female copywriter, Helen Lansdowne Resor. It was launched […]

Industry
May 04, 2015 Handle with care

  **Statutory warning: This article contains the words “stereotype” and “cliché” a number of times and there are only so many synonyms we could find. In 2013, Raha Moharrak became the first Saudi woman to conquer Mount Everest. In 2014, Major Mariam Al Mansouri became the first female F-16 fighter pilot in the United Arab […]

Industry
December 17, 2014 BPG | Group assigned to handle Obi mobiles in EMEA

Obi Mobiles, the new smartphone brand co-founded ex-Apple CEO John Sculley, has appointed the BPG | Group for creative advertising and media planning and buying services in the EMEA region. The brand was launched in India earlier this year and in the UAE in late September. Jumbo is the exclusive distributor in the region covering […]

Industry
June 25, 2014 JWT launches global scholarship program to support aspiring female creatives

  JWT Worldwide has announced an international scholarship program to assist and promote talented female creative advertising students. Named after both the industry’s and JWT’s first female copywriter, Helen Lansdowne Resor, the scholarship was launched to celebrate the agency’s 150th anniversary. Along with The New York Times, JWT hosted a panel at the Cannes Lions International […]

Industry
June 15, 2014 FP7/DXB wins Arla Food’s creative business in the MENA region

  FP7/DXB has successfully pitched for Danish dairy cooperative Arla Food’s creative advertising account, following a multi-agency pitch process. The agency competed against some of the regions’ largest multinational networks for the business. Effective from 1 July, FP7/DXB will oversee the through-the-line communications for Arla Food’s four main brands – Arla, Lurpak, Castello and Dano […]

Industry
February 20, 2014 FP7/DXB wins pitch to retain Emirates NBD account

  FP7/DXB has retained the Emirates NBD creative advertising account, following a multi-agency pitch process that began at the end of last year. The agency competed against the regions’ largest multinational networks for the business. FP7/DXB will continue to oversee the Dubai-headquartered bank’s through-the-line communications brief for the UAE. Emirates NBD has awarded FP7/DXB a […]

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