Search Results for : Christmas

By Tahaab Rais Ramadan matters because it embodies values that help make people better versions of themselves, such as generosity, togetherness, empathy, kindness, giving, food and family-time, among others. Christmas matters too because it too embodies those great values too. Both occasions should be famous around the world and should be celebrated by everyone.  Christmas has […]

The UK alone used 125,000 tonnes of plastic wrapping last year, especially around Christmas 500 million canned drinks are sold over the festive period 13,350 tonnes of glass is binned every year during December and January And so, Omnicom Media Group MENA has dressed up the Christmas tree outside its building in Dubai Media City […]

Volkswagen AG mapped out details of its transformation from a mass manufacturer of cars to a provider of transportation services by unveiling a car-sharing service and promising digital acquisitions as part of a 3.5 billion-euro ($4 billion) push into next-generation automobiles. The plan will kick off in Berlin, where the manufacturer will put 2,000 all-electric […]

By Aiman Al Zyoud, CEO and founder, Charisma Group There’s a lot of talk about how TV is dead, and in a way that’s true. Gone are the days when families huddled around the television, or when you raced home to make it on time for your favorite show. The digital revolution has rendered the television […]

The role of advertising and media industry role in restoring humanity social, emotional and physical health by Tarek Ayntrazi, CEO, Generation C The advertising industry has a unique opportunity to regain relevance and assert its indispensable role in influencing and regulating the type of content that is funded by advertising dollars. Advertising played a crucial […]

By Graeme Erens, CEO, Genius Loci Branding, Design & Wayfinding It’s been an exciting time recently seeing the ups and downs some global brands have had, with the media highlighting the brands disconnect from market emotions and customer opinions. Or, has the paranoia of a social media backlash set off a sequence of knee-jerk reactions […]

Senior creative at *Tonic International, Tony Ting, doesn’t apply his creativity only to his clients. The start of his studies in Australia back in 2001 was also the start of his now 15-year-long relationship with the camera and its subjects – his friends. “I was studying in Australia and meeting lots of people. Some were […]

With Cannes Lions 2016 on the horizon, YouTube has today released its special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. These ads represent more than six million hours watched and 403 million views for the entire leaderboard. There are a few trends that stood out among […]

When I was 17, I was hooked on Age of Empires, a computer game in which players are taken through an immersive, multi-player journey of a village becoming a town, a town becoming a country and a country growing into an empire. In a storyline that was primarily unscripted – and somewhat akin to the […]

Les Binet is the head of effectiveness at adam&eve DDB London and his title is as intriguing as it is deserved. Binet has been working with the agency since 1987 – that’s probably around the time when many of today’s young talents were born. He has dedicated his career to measuring and improving the effectiveness […]