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Search Results for : Cannes 2018

ABG out to tackle women and kids… in advertising Culture
July 04, 2018 ABG out to tackle women and kids… in advertising

The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and making new appointments during its first AGM. ABG Chair Sanjiv Kakkar, who is Unilever’s executive vice-president across MENA, Turkey, Russia, Ukraine and Belarus, outlined two key initiatives: The first is to […]
“I’m really focused on WPP more than I am on what Martin is doing.” Industry
June 24, 2018 “I’m really focused on WPP more than I am on what Martin is doing.”

Wunderman Global CEO Mark Read was thrust into the spotlight in April when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified allegation and that Read and his colleague Andrew Scott would step in as chief operating officers. Read had been floated in past years as a possible successor to WPP’s iconic leader, […]
Cannes is “back to business”: The Diet Coke edition Industry
June 22, 2018 Cannes is “back to business”: The Diet Coke edition

(Image credit: Illustration by Tam Nguyen/Ad Age) By Brian Braiker, editor, AdAge W. Somerset Maugham was onto something in 1941 when he wrote “the Riviera isn’t only a sunny place for shady people.” While still hilarious in 2018, there was significantly less shadiness – both in conference-goer behavior and as a reprieve from the blazing sun […]
Why this ad man doesn’t attend Cannes. Ever. Industry
June 22, 2018 Why this ad man doesn’t attend Cannes. Ever.

Do you do the Cannes Cannes?  By David Parkinson, co-founder, Brave & Heart I went to Cannes Lions. Once. It started well: flight into Nice, taxi to Cannes, take in the narrow streets with a sense of excitement in the air. The streets were thick with older dark-rimmed glasses in sailor tops mixed with younger preppy […]
74% of digital video budgets are being wasted on this format. Here’s where you should spend instead. Industry
June 21, 2018 74% of digital video budgets are being wasted on this format. Here’s where you should spend instead.

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until 2021 So yes, users around the world are watching video – a lot more than they ever did, which explains why advertisers are increasingly spending more on digital video. But, much […]
Note to marketers: “In the 21st century, a woman is no longer just a woman” Culture
June 12, 2018 Note to marketers: “In the 21st century, a woman is no longer just a woman”

In conversation with Pui Chi Li, head of marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations.  What are the challenges you have faced because of being a woman? The transition to a working mother has been one of the greatest challenges to date. Prior to children, I had total control […]
A year after is no-award policy, Publicis Groupe is going to Cannes 2018 Industry
June 11, 2018 A year after is no-award policy, Publicis Groupe is going to Cannes 2018

In June 2017, Publicis Groupe announced that it won’t be participating in events and awards until July 1, 2018. In this year, it would focus on the development of Marcel, which it announced on May 24. Yet, we see the Groupe’s agencies winning some awards. Publicis Groupe clarifies in a statement that these entries have […]