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Search Results for : Brand Collaborations

Industry
August 06, 2018 Influencer marketing: the battle between BIG numbers and REAL influence

By Tanaz Dizadji, Founder & CEO of insydo & Brand Ripplr There’s no denying that when done right, influencer marketing is the most effective way to reach relevant audiences and build brand loyalty, which is why it will continue to spiral into a multi-billion dollar industry over the next five years. However, issues and concerns […]

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Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
Industry
December 09, 2019 Protect Your Brand From Influencer Fraud

Taghreed Oraibi, business director at BPG Orange, shares tips on how to address the issue of influencers lying about their real Instagram following. Influencers play a significant role in driving consumer attention to marketing campaigns, especially millennials. According to research conducted by BPG Group in 2017, 94 percent of in-house marketeers in the UAE believe […]

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