“Fraudsters will take money from wherever they can get it, and if you’re not paying attention they’re going to take it from you,” said Dr Augustine Fou during an interactive discussion on ad fraud organized by the Advertising Business Group (ABG).
Oleksandr Cherviakov, Senior Manager – Business Solutions at Annalect MENA, argues that automation will make marketeers stronger, not fewer. In this contactless, socially distant world that we’re building for ourselves as a result of the pandemic, there is much talk of dehumanization. We’re busy removing what makes us human – a smile, a pat on […]
By Paul Woolmington If “the medium is the message” was one of the most radical concepts of the 20th century, then a compelling question for the 21st century is this: What can now be defined as a medium? Marshall McLuhan’s famous theory, of course, is that the medium itself, not the content it carries, is what […]
In February, Facebook challenged developers across the Middle East and Africa to create innovative bots in the Bots for Messenger Developer Challenge to recognize and reward developers who create the most innovative new bots on Messenger. It has now selected 60 finalists from the hundreds of entries it received from across the MEA. Developers, in teams […]
By Sachin Kumar, associate director – digital campaign management, MEC Interaction, MEC MENA There is a lot of news in 2017 and big hype around conversational interfaces, or more popularly called Chatbots. Chatbots are being seen as the next revolution on how people engage with brands online and what will drive the next wave of […]