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Search Results for : Bots

man
Industry
February 23, 2021
The Value of Chatbots In Delivering a Great Customer Experience
man
Industry
February 08, 2021
Netizency's Social Recap: January 2021 Trends
man
Industry
December 17, 2020
Collaboration: the Key Creativity Accelerator?
man
Industry
December 16, 2020
Ketchum's Social Media & Influencer Marketing Trends 2021
man
Industry
December 13, 2020
The Global End of Year Forecast by GroupM
man
People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
man
Industry
December 09, 2020
Highlights from Twitter's #ThisHappened2020 Event
man
Industry
December 08, 2020
#ThisHappened on Twitter in 2020
People
December 07, 2020 Marketing and Communications During the Fourth Industrial Revolution
Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.
man
Facebook Hub
Masterminds
December 06, 2020
Facebook Brings Marketing Partners Program for Agencies to MENA
man
Industry
November 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
man
People
November 29, 2020
Everything to Know About Google's First Startup Accelerator Program In MENA
man
Facebook Hub
Masterminds
November 26, 2020
How L’Oreal Leveraged Branded Content Ads in a First Quadripartite Collaboration in KSA
man
People
November 25, 2020
The Impact of COVID-19 on Black Friday
man
Industry
November 24, 2020
How to Navigate Marketing in 2021?
man
Industry
November 22, 2020
Filling Gaps in the Influencer Marketing Industry
man
Industry
November 11, 2020
What's Trending With GenZ?
Industry
November 09, 2020 The Accelerating State of Digital Marketing
Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.
Ad Fraud
LEAD with ABG
July 09, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back

“Fraudsters will take money from wherever they can get it, and if you’re not paying attention they’re going to take it from you,” said Dr Augustine Fou during an interactive discussion on ad fraud organized by the Advertising Business Group (ABG).

People
June 14, 2020 No, Your Next CMO Won’t Be a Robot

Oleksandr Cherviakov, Senior Manager – Business Solutions at Annalect MENA, argues that automation will make marketeers stronger, not fewer. In this contactless, socially distant world that we’re building for ourselves as a result of the pandemic, there is much talk of dehumanization. We’re busy removing what makes us human –  a smile, a pat on […]

Industry
June 02, 2019 The Drone Is The Message

By Paul Woolmington If “the medium is the message” was one of the most radical concepts of the 20th century, then a compelling question for the 21st century is this: What can now be defined as a medium? Marshall McLuhan’s famous theory, of course, is that the medium itself, not the content it carries, is what […]

Industry
May 17, 2017 Facebook chooses 60 finalists in Bots for Messenger Developer Challenge

In February, Facebook challenged developers across the Middle East and Africa to create innovative bots in the Bots for Messenger Developer Challenge to recognize and reward developers who create the most innovative new bots on Messenger. It has now selected 60 finalists from the hundreds of entries it received from across the MEA. Developers, in teams […]

Industry
May 15, 2017 How to build a successful bot strategy

By Sachin Kumar, associate director – digital campaign management, MEC Interaction, MEC MENA There is a lot of news in 2017 and big hype around conversational interfaces, or more popularly called Chatbots. Chatbots are being seen as the next revolution on how people engage with brands online and what will drive the next wave of […]

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