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Women Driving Change in the GCC in the workforce Industry
November 18, 2024 Women Driving Change in the GCC in the workforce
Bain and Co report on women's role in the workforce in the GCC region
Breaking Boundaries: Nancy Assaad’s Inspiring Journey from Tech to Innovative Marketing Visionary People
November 18, 2024 Breaking Boundaries: Nancy Assaad’s Inspiring Journey from Tech to Innovative Marketing Visionary
Nancy Assaad, Founder and CEO of The Marketing Boutique is part of our "Women to Watch" series
Trendy or out of touch? It depends on the day.
Industry
September 12, 2024
Trendy or out of touch? It depends on the day.
Navigating the Data Evolution: Balancing Privacy and Personalization
Industry
September 11, 2024
Navigating the Data Evolution: Balancing Privacy and Personalization
Behind The Effie Ascential Acquisition
Industry
September 03, 2024
Behind The Effie Ascential Acquisition
Curate Content, Commerce will Follow
Industry
July 23, 2024
Curate Content, Commerce will Follow
Unlocking the Future: Fintech’s Impact on Payment Evolution
Industry
July 19, 2024
Unlocking the Future: Fintech’s Impact on Payment Evolution
Fill Consumer’s Heart with Experiences, Not Things.
Industry
July 17, 2024
Fill Consumer’s Heart with Experiences, Not Things.
Everything You Need to Know About Retail Media Networks
Industry
July 12, 2024
Everything You Need to Know About Retail Media Networks
Use Commerce to Engage, Not Alienate Your Consumer
Industry
July 08, 2024
Use Commerce to Engage, Not Alienate Your Consumer
What does the Future of Commerce Entail?
Industry
July 04, 2024
What does the Future of Commerce Entail?
UM MENAT Onboards Susana Tsui Fitzpatrick as CEO for UM UAE
People
July 03, 2024
UM MENAT Onboards Susana Tsui Fitzpatrick as CEO for UM UAE
GroupM MENA Appoints Pauline Rady as Regional Managing Director and Client Lead
People
July 03, 2024
GroupM MENA Appoints Pauline Rady as Regional Managing Director and Client Lead
Why Localization Matters in the Middle East
Industry
June 27, 2024
Why Localization Matters in the Middle East
TikTok Bolsters Creative Bravery at Cannes Lions 2024
Industry
June 21, 2024
TikTok Bolsters Creative Bravery at Cannes Lions 2024
SMC Forges Strategic Partnership with MENA Effie Awards to Enhance KSA’s Media Landscape
Industry
June 17, 2024
SMC Forges Strategic Partnership with MENA Effie Awards to Enhance KSA’s Media Landscape
Unified Game Advertising Platform - iion Secures First Round of Funding
Industry
June 13, 2024
Unified Game Advertising Platform - iion Secures First Round of Funding
Netizency's Social Recap: May 2024
Industry
June 07, 2024
Netizency's Social Recap: May 2024
LinkedIn Explains How B2B Marketers Must Focus on Building “Collective Confidence”
Industry
June 07, 2024
LinkedIn Explains How B2B Marketers Must Focus on Building “Collective Confidence”
Crypto in the UAE: Framework Enhanced to Foster Innovation and Attract New Investment
Industry
June 03, 2024
Crypto in the UAE: Framework Enhanced to Foster Innovation and Attract New Investment
Automotive, From a Lifestyle Perspective Industry
August 23, 2020 Automotive, From a Lifestyle Perspective

Regional online platform StriveME approaches the automotive industry in a different way, stepping outside of the usual technical details to grab the audience’s attention from a lifestyle perspective. Communicate spoke with Managing Director and Co-Founder Samah Safa, to better understand what difference this strategy makes. What is the thinking behind your editorial approach? In order […]