HIGH TEE, ANYONE? THE ROMANS, WYNN RESORTS CHALLENGE PRO GOLFERS TO WORLD’S HIGHEST HOLE-IN-ONE
The global independent PR agency teamed up with MCH Global and the DP World Tour on Wynn’s first major piece of work in the region.
Wynn Resorts and The Romans have teed up a stunt unlike any other—challenging pro golfers to take on the World’s Highest Hole-in-One 22 storeys above its live construction site. With a million-dirham prize on the line for charity, the campaign marked Wynn’s first major brand moment in the region, blending high-stakes sport, entertainment, and engineering ingenuity to set the stage for the 2027 launch of Wynn Al Marjan Island.
The challenge brought together pro golfers Padraig Harrington, Thorbjørn Olesen, and Ryan Fox, alongside golf experts and sports personalities, all vying to land the shot and secure a prize benefiting Heroes of Hope, a UAE-based nonprofit that empowers people of determination through sports and community initiatives.
Produced in partnership with the DP World Tour, the activation was unveiled on the eve of the DP World Tour event in Ras Al Khaimah, running across both DP World Tour and Wynn Al Marjan Island platforms.
Leading experiential agency MCH Global spearheaded the design and build of the bespoke floating green in the Wynn Marina, as well as the 22nd-floor tee—a feat that required precise engineering and a sleek aesthetic.
Coaches and golfing content creators also participated in the challenge, including Alex Riggs, Claudine Foong, Michael Bacon, and Damien Scott, as well as sports media personalities Chris McHardy and Robbie Greenfield—whose joint appearance delighted fans of their recently finished long-running sports show on Dubai Eye.
The campaign also marked the official launch of Wynn Al Marjan Island’s social channels, driving early engagement and anticipation for the resort’s arrival. The campaign assets can be found across YouTube, Instagram, Facebook, and LinkedIn, with alternative versions being published on DP World Tour channels, including a live broadcast during the championship weekend. At the time of publishing, the activation has reached more than 145,000,000 people.
