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Search Results for : Automation

man
Industry
January 12, 2021
How Publishers Can Take Back Control of their Audience
man
People
December 17, 2020
The Acceleration From an Unexpected Slowdown
People
September 14, 2020 Why Embracing Change Is Crucial for Media Agencies Post COVID-19
Nourah Al Fayez, Head of Transformation at Google, on how the pandemic has accelerated the need for digital transformation.
People
September 09, 2020 Communiquestion: When you first heard about programmatic, what did you think it was?

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

man
Choueiri Group Deep Dives
Content
July 07, 2020
Immersive Audio: Virtual Reality Through Sounds
Industry
June 29, 2020 Feeling Some Techlove

Global marketing agency, Dentsu Aegis Network has launched the latest edition of its Digital Society Index (DSI) survey. The study highlights the change in relationship between consumers and technology, as consumers have begun interacting with technology in a more positive way than ever before. The survey ran between March-April 2020 – the peak of the […]

Industry
June 23, 2020 Highlights From the 2020 Edelman Barometer Report

Edelman Intelligence, a global insight, and analytics consultancy releases the 20th edition of the UAE Trust Barometer report. According to the report, the UAE government remains the most trusted of all four institutions, above businesses, NGOs, and the media. A key moment to celebrate, especially during a time when major distrust is brewing between citizens […]

man
Choueiri Group Deep Dives
Programmatic
June 15, 2020
Taking the Long View
People
June 14, 2020 No, Your Next CMO Won’t Be a Robot

Oleksandr Cherviakov, Senior Manager – Business Solutions at Annalect MENA, argues that automation will make marketeers stronger, not fewer. In this contactless, socially distant world that we’re building for ourselves as a result of the pandemic, there is much talk of dehumanization. We’re busy removing what makes us human –  a smile, a pat on […]

Industry
June 07, 2020 Pandemic Perspectives: Ravi Rao

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]

Industry
June 02, 2020 Mind Over Market

Rajat Kaura, Head of Creative Strategy at Radix Media MENA, explains how mindfulness can increase a brand’s share of voice thanks to its relevance and impact on the consumer’s life.  Jack Kornfield, American author and Buddhism practitioner, once told a tale of his Buddhist master out on a walk with his students. They came across […]

Culture
May 25, 2020 A New Culture

Hearts and Science’s Sonia John (left), Associate Director – Digital Transformation, and Achrafe Mami (right), Associate Director – Biddable Media, discuss the future of company culture and their five key work-from-home learnings. 1. Work-life balance: Start your day with the right intentions Achrafe Mami:  When I initially started working from home, I was determined to […]

man
Choueiri Group Deep Dives
Programmatic
May 04, 2020
The Unstoppable March of Programmatic
man
Choueiri Group Deep Dives
CG Updates
April 29, 2020
Enabling Brands To Win Greater Consumer Attention During These Unprecedented Times
man
Choueiri Group Deep Dives
Programmatic
April 23, 2020
The Ins and Outs of Programmatic
Industry
April 06, 2020 Advertising in the Age of Coronavirus

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

Industry
April 05, 2020 Safeguarding Our Greatest Asset

Dimitris Tsouroplis, Director of Human Resources at Crescent Enterprises, on how human capital development is a priority in the face of a Fifth Industrial Revolution. Industrial development is taking place at an exponential rate, and human capital development is hot on its heels every step of the way. So, what do we do while we […]

Industry
January 22, 2020 Why Transparency is Fundamental for Strengthening Client Relationships

By Mateen Agha, SEO Lead at ForwardPMX Paid search marketing enables businesses to advertise their products and services by sponsoring listings on a search engine or websites like Google. It is known as PPC (pay-per-click) because the advertiser pays every time their ad is clicked. More and more brands are beginning to recognize the importance and see […]

Industry
October 13, 2019 How Digital Performance Marketing Disrupts The Traditional School of Digital Marketing?

By Aida Saharoui First things first, let’s start by explaining what Digital Performance Marketing is, and how it is positioned in the Digital Marketing Sphere. Digital Performance Marketing is the field of Digital Marketing that focuses highly on data. It is no longer a matter of visibility only but mostly efficiency. Decisions in performance marketing […]

Industry
September 29, 2019 How Acquiring 1st Party Data Helps

By Hussam ElHage Have you ever thought what element(s) within Emails and SMS’s that hold(s) the real value?  Hint: it is not the ad copy. It is something called PII data, which most of us in agencies do not really deal with; as agencies almost exclusively deal with 3rd party cookie data. PII or Personally […]

Industry
January 15, 2019 Will tomorrow’s marketer be an algorithm?

Bridging the gap between humans and data has become a critical aspect of any business with an online and offline presence, writes Naguib Toihiri, head of marketing at RBBi With the increase in technical advancements, Artificial intelligence (AI) has been this year’s topic of interest disrupting one industry after the other. According to PWC Middle […]

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