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Search Results for : Automation

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People
July 27, 2021
Meet 30 Under 30 Nominee - Ali Fares
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People
July 18, 2021
5 Programmatic Trends to Keep an Eye On
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People
June 08, 2021
The Future of Marketing: Brand Building Through Automation
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People
May 24, 2021
Time to Integrate Programmatic Within Your Omnichannel Marketing Mix
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People
May 20, 2021
We’re Striding Into the Next Era. Are You Coming?
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MENA Effie Works
MENA Effie Thought-Leadership Program
May 18, 2021
Learnings From Day One of the MENA Effie Thought-Leadership Program
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MENA Effie Works
MENA Effie Thought-Leadership Program
April 15, 2021
The New Era of Contemporary Commerce
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People
April 07, 2021
What We Learned From This Year's Trust Barometer Report
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People
April 01, 2021
Meet the Game-Changers of 2021
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People
April 01, 2021
The Ideas Industry is in Desperate Need of New Ideas
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People
March 17, 2021
The Changing Dynamics of The Role of PR
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People
March 16, 2021
The Year of Pivot At Global Village
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People
March 10, 2021
Kantar's Adeola Tejumola: "Research Is Increasingly Becoming A Tool To Understand And Predict The Future Rather Than Decode The Past"
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Industry
January 12, 2021
How Publishers Can Take Back Control of their Audience
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People
December 17, 2020
The Acceleration From an Unexpected Slowdown
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September 14, 2020 Why Embracing Change Is Crucial for Media Agencies Post COVID-19
Nourah Al Fayez, Head of Transformation at Google, on how the pandemic has accelerated the need for digital transformation.
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September 09, 2020 Communiquestion: When you first heard about programmatic, what did you think it was?

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]
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Choueiri Group Deep Dives
Content
July 07, 2020
Immersive Audio: Virtual Reality Through Sounds
Industry
June 29, 2020 Feeling Some Techlove

Global marketing agency, Dentsu Aegis Network has launched the latest edition of its Digital Society Index (DSI) survey. The study highlights the change in relationship between consumers and technology, as consumers have begun interacting with technology in a more positive way than ever before. The survey ran between March-April 2020 – the peak of the […]
Industry
June 23, 2020 Highlights From the 2020 Edelman Barometer Report

Edelman Intelligence, a global insight, and analytics consultancy releases the 20th edition of the UAE Trust Barometer report. According to the report, the UAE government remains the most trusted of all four institutions, above businesses, NGOs, and the media. A key moment to celebrate, especially during a time when major distrust is brewing between citizens […]
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June 14, 2020 No, Your Next CMO Won’t Be a Robot

Oleksandr Cherviakov, Senior Manager – Business Solutions at Annalect MENA, argues that automation will make marketeers stronger, not fewer. In this contactless, socially distant world that we’re building for ourselves as a result of the pandemic, there is much talk of dehumanization. We’re busy removing what makes us human –  a smile, a pat on […]
Industry
April 05, 2020 Safeguarding Our Greatest Asset

Dimitris Tsouroplis, Director of Human Resources at Crescent Enterprises, on how human capital development is a priority in the face of a Fifth Industrial Revolution. Industrial development is taking place at an exponential rate, and human capital development is hot on its heels every step of the way. So, what do we do while we […]
Industry
January 15, 2019 Will tomorrow’s marketer be an algorithm?

Bridging the gap between humans and data has become a critical aspect of any business with an online and offline presence, writes Naguib Toihiri, head of marketing at RBBi With the increase in technical advancements, Artificial intelligence (AI) has been this year’s topic of interest disrupting one industry after the other. According to PWC Middle […]