Search Results for : Audience Data Segments

Choueiri Group’s digital arm, Digital Media Services (DMS), launched its audience targeting solution toward the end of February, making it one of the few media representation companies to offer such a solution. We caught up with the agency’s head of data science, Youmna Borghol, to learn more about everyone’s favorite not-just-buzzword, data. Can you tell […]

Effective Measure’s emPower audience data segments are now available in the Middle East and North Africa (MENA) through Google’s demand-side-platform (DSP), DoubleClick Bid Manager (DBM). This partnership allows advertisers, agencies and trading desks to target specific audiences when purchasing inventory through DoubleClick’s DBM. After a testing period, in partnership with DoubleClick and Vivaki AOD earlier […]