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Search Results for : Attribution Modelling

Industry
October 08, 2016 Role models

Digital attribution has come into the spotlight owing to an increase in digital ad spend and the emphasis on the consumer journey. As the volume of digital data increases, so does the need for more accurate methods of measuring performance and/or ROI, moving the focus to more data-driven modelling approaches. The continuously developing digital landscape […]

Industry
December 21, 2015 Micro moments, macro results

In a mobile-first world where consumers are rarely seen without their smartphone in hand, the consumer journey has become much more complex. As a result of this fragmented environment, Google has created the concept of micro-moments as apart of its ‘Think with Google” program. This blog looks into what micro-moments are and how they will […]

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