Search Results for : Aida Saharoui

Industry
November 18, 2019 The Most Important Things You MUST Request from your Digital Marketing Agency

By Aida Saharoui I have been active in the GCC digital agency ecosystem for the past eight years, and seem to still witness a lot of questionable practices when it comes to agencies’ practices in the region and worldwide. With the support of Communicate, we have listed the top 5 things that any business should […]
Industry
October 13, 2019 How Digital Performance Marketing Disrupts The Traditional School of Digital Marketing?

By Aida Saharoui First things first, let’s start by explaining what Digital Performance Marketing is, and how it is positioned in the Digital Marketing Sphere. Digital Performance Marketing is the field of Digital Marketing that focuses highly on data. It is no longer a matter of visibility only but mostly efficiency. Decisions in performance marketing […]