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Search Results for : Agile

SONY ABDELMOHSEN OF AWKWARD ADS ON THE AGENCY AND THE STATE OF THE MARKET Industry
December 22, 2024 SONY ABDELMOHSEN OF AWKWARD ADS ON THE AGENCY AND THE STATE OF THE MARKET
Awkward Ads is a young, agile, and creative agency specializing in culturally authentic storytelling across the MENA region. Sony AbdelMohsen is a partner and the Regional General Manager at Innovation Crew MENA, as well as a founding partner of the agency.
Navigating Cultural Norms and Gender Barriers in Lebanon and the MENA Region
Culture
October 28, 2024
Navigating Cultural Norms and Gender Barriers in Lebanon and the MENA Region
Trendy or out of touch? It depends on the day.
Industry
September 12, 2024
Trendy or out of touch? It depends on the day.
Navigating the Data Evolution: Balancing Privacy and Personalization
Industry
September 11, 2024
Navigating the Data Evolution: Balancing Privacy and Personalization
What does the Future of Commerce Entail?
Industry
July 04, 2024
What does the Future of Commerce Entail?
Hubert Boulos Bids Farewell to DDB Middle East
People
May 28, 2024
Hubert Boulos Bids Farewell to DDB Middle East
Reshaping Communication Ethics in the Digital Era
Industry
May 24, 2024
Reshaping Communication Ethics in the Digital Era
Havas Acquires Liquid to Enhance Commerce and Retail Media Expertise
Industry
May 14, 2024
Havas Acquires Liquid to Enhance Commerce and Retail Media Expertise
Majid Al Futtaim Shopping Malls Appoints Memac Ogilvy as Lead Creative Agency Across GCC
Industry
April 15, 2024
Majid Al Futtaim Shopping Malls Appoints Memac Ogilvy as Lead Creative Agency Across GCC
Rodrigo Leal Rodrigues Joins Publicis One Touch as Executive Creative Director
People
March 14, 2024
Rodrigo Leal Rodrigues Joins Publicis One Touch as Executive Creative Director
Sandpiper Opens in Dubai
Industry
March 11, 2024
Sandpiper Opens in Dubai
Leaders Hall of Fame
People
January 15, 2024
Leaders Hall of Fame
Dubai Media City & Communicate Get Creative With Generative A.I.
DMConnect
September 21, 2023
Dubai Media City & Communicate Get Creative With Generative A.I.
Bain & Company Announces Promotion of Five New Partners in the Middle East
People
September 06, 2023
Bain & Company Announces Promotion of Five New Partners in the Middle East
Forging Independent Paths
September 06, 2023
Forging Independent Paths
Time for Big Brands to Prioritize Merit Over Magnitude in Agency Selection
Industry
August 31, 2023
Time for Big Brands to Prioritize Merit Over Magnitude in Agency Selection
MMA Smarties MENA Announces Winners for 2022
Industry
May 25, 2023
MMA Smarties MENA Announces Winners for 2022
UM Presented a Global-First Brand Lift Study with TikTok
Industry
May 22, 2023
UM Presented a Global-First Brand Lift Study with TikTok
30 Under 30 2023: Zoya Shaban
Industry
May 17, 2023
30 Under 30 2023: Zoya Shaban
New Problems Demand New Solutions
Industry
April 27, 2023
New Problems Demand New Solutions
Agile for a volatile reality Industry
March 21, 2019 Agile for a volatile reality

By Danielle Jamal, communication director, Leo Burnett Agile is an achieved buzzword status; a word we all currently love! A very critical component to today’s success; however, are agencies and brands equipped to embrace this methodology in order to cater for today’s rigorous demands? It’s still a hit or miss! Agencies have acknowledged the importance […]