Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US

Search Results for : Adweek

People
June 15, 2020 Why It Helps for Brands to Be Brave

Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with people during social situations. “For once. Don’t do it.” Nike’s message in its recent ad campaign flips its long-standing tagline, with powerful results. The brand was one of the first big […]

Industry
March 04, 2020 OMD Named Global Media Agency of the Year

OMD, a global media network that is a part of the Omnicom Media Group secured a trifecta of first place wins including- the title of Global Media Agency of the year for the second consecutive year by Adweek, a leading advertising industry publication.  The accolade marks the sixth time, that OMD has been named the publication’s […]

Culture
September 17, 2019 Controversial Ad Campaigns

Creative work does not guarantee agreement by everyone in the room. Some of the work might fail to convey the intended meaning, others are just marked as red. Despite that, brands must continue in pushing their ceilings to convey the messages that they want. We have showcased a few examples of multinational companies that has […]

Industry
April 14, 2019 Millennials and Generation Z talent look for purpose not a job

By Stanislava Burianek We already know very well that Millennials represent a very significant spending power globally and even more so in the Middle East. They represent US$2.45 trillion in spending power, according to Adweek and according to Omnicom Group, 70% of them are likely to buy brands that support causes they care about. Subsequently, […]

Industry
February 23, 2018 Why Kuwait-based Caviar is amping up its Middle East expansion

L: Haitham Al-Hajji, Founder and R: Marwan Saab, MD and ECD at Caviar Kuwait-based advertising agency, Caviar, has confirmed that it is to open offices in the UAE and KSA as part of aggressive expansion plans for the Gulf and wider Middle East. Founded in Kuwait in 1999 by Haitham Al-Hajji, Caviar’s client roster includes brands […]

Culture
April 09, 2017 How engaged are your employees?

Burning the midnight oil while chugging cups of coffee (or any other beverage you prefer) and staring into your screen(s) and/or space is not an uncommon sight for ad agencies around the world. Even Don Draper did it. What is different is the resurgence of what Lane Pryce did, although for entirely different reasons. On […]

Industry
October 21, 2015 Why Kuwait-based Caviar is amping up its Middle East expansion

L: Haitham Al-Hajji, Founder and R: Marwan Saab, MD and ECD at Caviar Kuwait-based advertising agency, Caviar, has confirmed that it is to open offices in the UAE and KSA as part of aggressive expansion plans for the Gulf and wider Middle East. Founded in Kuwait in 1999 by Haitham Al-Hajji, Caviar’s client roster includes brands […]

Industry
December 30, 2014 Power to the people

This year saw the continued explosion of social media penetration across the Middle East, prompted in part by the proliferation of connected devices, but, also, unfortunately, by the emergence of new polarizing forces that are shaping international opinion on the direction and stability of the region. The communication challenge for MENA governments has never been […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me