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Search Results for : Advertising Research

Industry
June 09, 2019 Internet Ad Formats Are Increasing

A Research conducted by the World Advertising Research Center or WARC on Global Advertisement Trends for the year 2019 uncovered that online advertisement has indeed experienced growth and will continuously keep growing, thereby becoming the most frequented advertisement format for Global Media by 2020.  The expected rise in spend on internet ad formats is charted […]

Industry
April 04, 2019 Rethinking Neuromarketing

By Jack Neff It’s time to put on your thinking caps, or at least get test subjects to. Neuromarketing has gone from the realm of intriguing experiments with questionable merit among market researchers to an everyday tool for many brands. And it literally involves thinking caps, in that electronic sensors are used to measure brain […]

Industry
November 16, 2014 The brainy bunch

When self-proclaimed “brand futurist”, acclaimed author and Time magazine’s 2009 Influential 100 list honoree, Martin Lindstrom, set out to unravel the subconscious motives of addictive smokers in a neuromarketing study (neuromarketing explores cognitive, emotional and sensorimotor responses to marketing stimuli) of unprecedented scale and size in 2004, his drives were, quite oppositely, very conscious. Lindstrom’s mother was […]

Industry
November 11, 2014 Will Unilever’s higher online standards jeopardize industry effort?

Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest marketers and a major media-buying company have officially come out and said those standards aren’t high enough. Unilever and GroupM, whose Mindshare agency handles the marketer’s buying, are working with standards […]

Industry
June 23, 2015 The importance of research

I’ll let you in on a little secret: My family and friends have no idea what I actually do at work. When I mention that “I work in communications” or “public relations” they normally imagine that I spend my days coming up with stunts or events to result in attention-grabbing newspaper headlines. Generally, they think […]

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