The report highlights that the entertainment, cultural, and leisure markets are en route to becoming billion-dollar industries.

AstroLabs, MENA’s trusted partner for innovation and entrepreneurship, and TikTok, the popular digital platform, have successfully concluded their flagship partner program supporting small and…

In the scope, the agency will lead creative development for KSA’s Centre of Culture – Ithra, which was built as a part of Saudi…

Aamir Allibhoy, Regional Chief Marketing Officer at Tim Hortons, explains where and how the Saudi youth spend their time, from gaming to sports and…

Ramzi Ghanem, Commercial Director KSA at MMS, shares his insights on how and where brands can reach the Saudi youth efficiently.

By Sunil John, President – Middle East and North Africa (MENA) and Founder of ASDA’A BCW

The new Alexa skill launches in Arabic for the Amazon virtual assistant.

BASES, a NielsenIQ business, and leader in helping companies build brands through innovation, renovation, portfolio and pricing strategy, as well as go-to-market optimization, has…

Saudi Arabia is likely to grow at the quickest pace in this year in a decade. The authorities’ continued implementation of the Vision 2030…

The platform was announced by the General Commission for Audiovisual Media, allowing social users and advertisers to obtain licenses to independently advertise on their…

The report highlights emerging opportunities for brands and marketers to connect with audiences.

Saudi youth are more likely to say the US is an ally now than at any point in the last five years. Two-thirds (63%)…