
September 3, 2024
Platformance Strengthens Leadership with the Appointment of Hassan Shoker
Spearheading commercial operations across diverse MENA markets, Shoker leads with strategic prowess and dynamic vision.

September 3, 2024
Spearheading commercial operations across diverse MENA markets, Shoker leads with strategic prowess and dynamic vision.

August 16, 2024
Nissan Middle East, in collaboration with TBWARAAD, announces the launch of its first brand campaign for “Defy Ordinary”, Nissan’s brand platform. Developed by Nissan…

May 22, 2024
Global benchmark organization of advertising, marketing, brands, and campaigns, WARC announced Gold, Silver, and Bronze winners from the Middle East and Africa 2024. 3 Gold,…

May 16, 2024
TEN by TishTash marks a consolidation of corporate clients looking for new ways of integrating storytelling and authenticity to match modern PR objectives and profiling.

April 29, 2024
Webidoo provides AI marketing for multinational corporations and SMEs.

April 26, 2024
Landor announces Lara Assouad as Executive Creative Director for the Middle East, to ignite regional creativity and further strengthen the global creative vision.

April 5, 2024
Research by Infobip shows that the telecommunication sector saw the highest growth in the adoption of conversational channels (89%), followed by the media and entertainment sector…

March 27, 2024
TBWARAAD today announced the appointment of Catherine Bannister as its new Chief Strategy Officer, effective immediately.

March 15, 2024
Kalpesh Patankar, Chief Creative Officer at Leo Burnett, will be leading the Industry Craft category as the Jury President at the 71st edition of…

March 11, 2024
OptimizeApp, a Kuwait-based advertising technology startup that enables SMEs to create, launch, and optimize campaigns on social media channels has joined forces with Snapchat…

March 11, 2024
Late last year, Adidas tugged on our heartstrings with the launch of its global Originals campaign, paying homage to the legacy of the trefoil…

March 7, 2024
The strategic partnership aims to drive digital innovation in Saudi Arabia.

March 6, 2024
The collaboration between Publicis Groupe Middle East and SCAI represents a step towards driving digital transformation and unlocking new opportunities that deliver impactful solutions…

February 29, 2024
By Alain Mayni, Head of Tech, Media, Telecom & Professional Services in MENA at Meta.