Britain’s WPP is preparing to reorganise its creative advertising operations by bringing its three main agencies under a single umbrella, according to a report…

This year, fashion retailer Guess became the first brand to feature an AI-generated model created by London-based AI marketing agency Seraphinne Vallora in Vogue’s…

Saudi Arabia–backed mobile game publisher Scopely has confirmed that it used generative artificial intelligence to produce at least one advertising asset for Star Trek…

AI startup Anthropic has said it will not introduce advertising into its chatbot Claude, using a Super Bowl ad campaign to implicitly criticise OpenAI’s…

Journalists must learn to “write for AI as well as humans” as artificial intelligence increasingly shapes how audiences consume news, Faisal J. Abbas, editor-in-chief…

As AI reshapes media planning across MENA, Zenith sees the real opportunity in shifting how growth is planned and measured. Toseef Butt, business director…

In the context of the ‘Creator Economy’, Creativity 3.0 is deeply impacted by Generative Artificial Intelligence (GenAI), large language models (LLMs), and highly personalized,…

Across the MENA region, PR professionals juggle diverse audiences with unique languages, histories, and cultural sensitivities. AI tools, trained on broad datasets, lack the…

Transparency emerges as one of the strongest expectations: about 73 percent of respondents agree that brands and creators should clearly disclose when AI is…

When a brand understands the rhythms of everyday life, it doesn’t need to explain its relevance. The experience speaks for itself. Meaning is not…

Brands are investing in creator commerce teams, partnerships, and services that translate attention into measurable purchases—creating jobs not only for creators but also for…

Global marketing leaders are rapidly reshaping their strategies as artificial intelligence becomes a core responsibility alongside revenue growth and customer satisfaction, according to a…