February 1, 2026
US Ad Spending Seen Growing 9.5% in 2026 as AI Reshapes Marketing: IAB
US advertising spending is projected to grow 9.5% year-on-year in 2026, driven largely by digital channels and the increasing use of artificial intelligence in…
Advertising
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Read moreFebruary 1, 2026
Global Digital Advertising Market to Hit $2.19 Trillion by 2035: Report
The global digital advertising market is expected to more than double over the next decade, reaching USD 2,189.37 billion by 2035, according to a…
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May 16, 2024
Exploring the Creative Ad Landscape in the Era of AI
AppsFlyer’s latest report reveals key insights about the intersection of AI, user-generated content, and the quest for the ‘creative winner’ in the complex world of digital…
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May 6, 2024
From Data to Design: How Big Data is Inspiring Creativity in Advertising
By Claire Roper-Browning, Regional Director of Marketing Recruitment Admissions and Communications at Heriot-Watt University Dubai.
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April 23, 2024
ABG Partners with Ad Net Zero to Reduce Emissions from UAE’s Advertising Sector
Advertising Business Group calls on UAE industry players to step up and help set sustainable advertising standards for a more sustainable future
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April 16, 2024
Dentsu MENA Inaugurates Regional HQ in Riyadh
With an expanding workforce of employees in Saudi Arabia, Dentsu aims to become a contributor to talent development in the Kingdom.
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April 3, 2024
CTV Transparency & Quality Insights for MENAT Advertisers
A new report by DoubleVerify and IAB Europe reveals the need for greater transparency and media quality verification in the European CTV market.
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March 26, 2024
Maximizing Your Ramadan Marketing Strategy for 2024
By Maha Ayash, Head of UAE at TEAM LEWIS
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January 12, 2024
From COP28 to Danube Properties: SkyBlue Media’s Latest Bus Advertising Developments
SkyBlue Media is the first out-of-home (OOH) media company in Malaysia to operate all its billboards with 100% renewable energy.
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January 5, 2024
Penguin Media Inks MoU with SkyBlue Media for Outdoor Advertising
The partnership intends to redefine the future of outdoor media advertising across Abu Dhabi and Al Ain.
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January 2, 2024
Promomedia Has Successfully Established its Presence in Qatar With Stunning Static Outdoor & Digital Media Screens
The outdoor advertising company has brought to life attractive iconic outdoor locations in the heart of Qatar, Al Maha Island.
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November 14, 2023
Abu Dhabi Taxis Are Embracing Wrap Advertising
Pyxis Events LLC has partnered with Tawasul Transport to advertise on Abu Dhabi taxis.
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November 6, 2023
Yazle, Dentsu, and Mastercard Join Forces to Enhance Sustainable Advertising
Yazle and Dentsu have taken charge of Mastercard’s Gamers8 campaign bringing forth results through sustainable advertising.
