Karim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable growth. In this conversation he talks…

Discover the five iconic evergreen campaigns that everyone recalls. From “Romance to Remember” to the “Face” of British Airways. Scroll down and enjoy!  1.This…

Home Centre, the region’s largest furniture and home accessories brand, has launched their latest campaign which sneakily turns other brands’ ads into their own…

5 Ways to Attract Gen Z on TikTok

AppsFlyer’s latest report reveals key insights about the intersection of AI, user-generated content, and the quest for the ‘creative winner’ in the complex world of digital…

By Claire Roper-Browning, Regional Director of Marketing Recruitment Admissions and Communications at Heriot-Watt University Dubai.

Advertising Business Group calls on UAE industry players to step up and help set sustainable advertising standards for a more sustainable future

With an expanding workforce of employees in Saudi Arabia, Dentsu aims to become a contributor to talent development in the Kingdom.

A new report by DoubleVerify and IAB Europe reveals the need for greater transparency and media quality verification in the European CTV market.

By Maha Ayash, Head of UAE at TEAM LEWIS

SkyBlue Media is the first out-of-home (OOH) media company in Malaysia to operate all its billboards with 100% renewable energy.

The partnership intends to redefine the future of outdoor media advertising across Abu Dhabi and Al Ain.