REWIRING GROWTH & MARKETING STRATEGY – ABU DHABI EDITION

C-suite leadership roundtable |
ABU DHABI, JUNE 18, 2026

What are they actually looking for—and what have they stopped valuing?

How does brand communication accelerate recovery and rebuild confidence?

Where does marketing sit when growth is engineered between state and market?

For GCC marketers, the core question is no longer how to optimize a plan — it is how to adapt a plan that was built for a different world.

Abu Dhabi— often referred to as the capital of capital— sits at the crossroads of global investment, policy leadership, and cultural exchange.
It brings together international and regional companies, academia, and institutions within a highly coordinated ecosystem. Abu Dhabi-based entities are not only expanding globally, but also playing a key role in shaping recovery, resilience, and long-term growth across sectors. This makes it a natural setting for a conversation that connects strategy, capital, and consumer trust.

RECOVERY MARKETING. How can brands adapt their marketing to a new economic landscape — and help rebuild confidence with consumers, global stakeholders and the state? A closed-door, Chatham House dialogue between 30–40 senior leaders from across the GCC, convened in Doha.

• Chief Executive Officers and Managing Directors
• Chief Marketing Officers and Marketing Directors
• Sovereign-linked economic stakeholders
• Strategic transformation and investment leaders

Hosted By Communicate, INSEAD Business School & Produced By Special Edition (SE)

13:30 – Arrivals & Networking

14:00 – The Roundtable: Recovery Marketing — Adapting brand communication to the new landscape

15:30 – Keynote (INSEAD): Consumer Behaviour

16:00 – Panel Discussion: GCC Growth 2.0

17:00 – Close & Networking

GCC Growth 2.0 — How brands and marketers are reshaping strategies to reach consumers and rebuild trust in a changing landscape.

The session will open with a keynote by an INSEAD professor, bringing a data-driven perspective on evolving consumer behavior, followed by a curated panel discussion with senior industry leaders.

Together, the conversation will explore how marketing strategies are being redefined — from communication and positioning to trust-building and long-term relevance.