REWIRING GROWTH & MARKETING STRATEGY - RIYADH - Communicate Online
REWIRING GROWTH & MARKETING STRATEGY – RIYADH

REWIRING GROWTH & MARKETING STRATEGY – RIYADH EDITION

C-suite leadership roundtable | RIYADH, JUNE 11, 2026

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How can GCC marketers resume growth in a world that no longer plays by the old rules?

Consumer

What are they actually looking for—and what have they stopped valuing?

Brands

How does brand communication accelerate recovery and rebuild confidence?

Strategy

Where does marketing sit when growth is engineered between state and market?

For GCC marketers, the core question is no longer how to optimize a plan — it is how to adapt a plan that was built for a different world.

THE ROUNDTABLE

RECOVERY MARKETING. How can brands adapt their marketing to a rapidly evolving economic landscape— and drive measurable effectiveness that rebuilds confidence with consumers, global stakeholders, and the state?

A closed-door, Chatham House dialogue convening 30–40 senior leaders from across the GCC in Riyadh, aligned with the Effie Awards Saudi Arabia on June 11, with a dedicated focus on marketing effectiveness and impact.

Why Riyadh

Riyadh sits at the intersection of sovereign-led transformation, rapid private sector expansion, and one of the region’s most ambitious diversification agendas— a market where national vision and commercial performance are increasingly aligned. It is precisely this dynamic that shapes the conversation, with a focus on how marketing effectiveness can operate at the centre of economic change.

In this context, Communicate, in collaboration with NordStella and Effie Saudi Arabia, convenes a C-suite roundtable in Riyadh— strategically aligned with the Effie Awards Saudi Arabia Gala on June 11. This creates a powerful moment to bring together senior leaders already in the city, extending the conversation from recognition of effectiveness to a deeper dialogue on what drives it.

WHO'S IN THE ROOM

• Chief Executive Officers and Managing Directors
• Chief Marketing Officers and Marketing Directors
• Sovereign-linked economic stakeholders
• Strategic transformation and investment leaders

Hosted By Communicate & Produced By Special Edition (SE)

 

AGENDA

 

• 13:00 – Arrivals & private welcome for invited CEOs, CMOs and sovereign stakeholders.

• 14:00 – The Roundtable: Recovery Marketing — adapting brand communication to the new landscape.

• 16:00 – High Tea & close. Off-record conversations.