STARZPLAY, a video on demand (SVOD) service in the MENA region, has been ranked MENA’s most positively spoken about streaming service. The independent analysis measured consumer perceptions of streaming platforms across several areas such as content quality and platform reliability.
The MENA Streaming Services Flash Report 2025 by DataEQ, which analysed over 109,000 public conversations across 17 countries in the region, found that STARZPLAY achieved the highest Net Sentiment score of +22%, outperforming major global and regional streaming platforms.
The independent analysis measured consumer perceptions of streaming platforms across key areas such as content quality, platform reliability, marketing campaigns, sports coverage, and payment experience.
A homegrown MENA brand, STARZPLAY’s success stems from its deep understanding of regional tastes and viewing habits, it said. The platform has consistently invested in content, technology, and customer experience innovations.
“This recognition is a testament to our continued focus on delivering value to our subscribers through world-class streaming quality, culturally relevant entertainment, and an easy to navigate user experience,” said Maaz Sheikh, Chief Executive Officer and Co-Founder at STARZPLAY. Viewers particularly praised STARZPLAY for its diverse international catalogue, Arabic originals, and reliable live-streaming performance, especially during major sports events.
The report also noted that local and Turkish dramas were key drivers of positive engagement across MENA, underscoring audiences’ appetite for culturally resonant content.
STARZPLAY, which has a strong footprint across 20 countries, said its curated slate of Arabic originals, Turkish dramas, and pan-regional productions continues to set it apart in content relevance and cultural authenticity.
Recent investments in AI-driven personalization, advanced content discovery tools, and enhanced user experience design further reinforce the brand’s commitment to innovation and customer satisfaction, STARZPLAY said.
STARZPLAY’s leadership in streaming key sports properties such as the UFC, Serie A, and ICC Cricket, delivered reliably, has also become a defining differentiator for the platform, particularly in a region where live-streaming quality remains a major determinant of audience sentiment.
