Acxiom Expands AI, Data, Tech, and Product Capabilities in MENAT Region as Part of MCN Family Offering
Middle East Communications Network (MCN) has announced a major expansion of its data capabilities and platform services across the MENAT region through Acxiom, part of IPG.
Building on its established presence, Acxiom, a global leader in customer data management and marketing technology, is now enhancing and powering MCN’s comprehensive data, performance, and technology offerings across MENAT. Acxiom helps brands to unify, connect, and prepare data for AI-driven marketing and decision-making, maximizing technology investments.
As part of this expansion, Acxiom will serve as the data foundation for Interact, he global end-to-end connected platform launched in the region earlier this year. Interact unifies data, creative production, media, and commerce – enabling real-time, AI-powered collaboration and personalized communications at scale.
The platform is designed to transform how brands engage audiences across all touchpoints, accelerating speed, efficiency, and business impact through intelligent and connected marketing ecosystems.
“The MENAT region is at a pivotal moment of data-led transformation, presenting significant and unique opportunities for brands,” Ghassan Harfouche, CEO of MCN MENAT, said. “With Acxiom’s expansion into the region, we’re super-charging our world-class data and technology capabilities — enabling clients to drive smarter audience targeting, elevate campaign performance, and achieve measurable business growth. Acxiom will further help brands to unlock the full potential of data to lead in an increasingly connected and competitive marketplace.”
Karthik Kumar, Managing Director Acxiom MENAT said: “Data is the cornerstone of modern marketing. At Acxiom MENAT, our mission is to help brands unlock their full potential. By leveraging Acxiom’s capabilities, we enable our clients to accelerate their data maturity and deliver smarter, more personalized marketing that drives measurable impact.”
The expanded MENAT team brings together specialists in technology, marketing, data science, and consulting to drive business transformation through digital solutions.
“At Acxiom, we’re driven to solve the most complex data challenges wherever they exist. Our expansion into the MENAT region is not just about supporting our clients’ global ambitions, but also about contributing to the region’s vibrant, data-driven future. We are excited to bring our privacy-conscious approach and AI-powered solutions to help brands unlock new opportunities for growth and connection,” Alex Pym, CEO International, Acxiom, said.
