
Explore the MENA Programmatic Maze
Who does what in the regional programmatic ecosystem? Communicate maps it out for you.

Tags:

January 6, 2026
Shahid, the Middle East’s most-watched Arabic streaming platform, has officially rebranded as MBC Shahid, a move by its owner MBC Group to align the…

January 6, 2026
Online reviews have become a decisive factor in consumer purchasing behaviour across industries, according to a new global survey released by GoodFirms, a B2B…

January 5, 2026
The campaign, conducted across Landmark Group’s Centrepoint, Babyshop and Home Centre platforms, generated over 847,000 impressions by targeting parents shopping in family and baby…

January 5, 2026
Agencies are consolidating and restructuring their business models to navigate technological and economic shifts. When Omnicom acquired IPG, it created a massive global ad…