Explore the MENA Programmatic Maze
Who does what in the regional programmatic ecosystem? Communicate maps it out for you.
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Read moreMay 26, 2024
The advertising roadmap for connecting brands with purpose-led travelers
Travel in the region was once defined by five-star stays and luxury shopping. Today, travelers chase meaning and connection, choosing cooking classes and heritage…
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May 26, 2024
The ‘Age of Me’: What Hyper-Individualism Means for the Future of Branding in the Middle East
For years, marketers have chased relevance through personalisation. But we’re no longer living in a world where that means tailoring emails by first name…
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May 26, 2024
Tick-Tock… Time’s Up for Platform-First Advertising: It’s Time to Break Free from Single-Platform Overreliance
Across the Middle East, digital advertising is undergoing a profound transformation. The rise of Connected TV (CTV), Retail Media Networks (RMNs), and more integrated…
