The Best and Worst Ramadan Campaigns

Ramadan campaigns: the hits, the misses, the unforgettable!

Share your verdict and help crown this year's best (and the ones that flopped) in just a click.

Cast your vote now — we'll be revealing the final results soon.

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Bvlgari

Cartier

Chaumet

Gucci

IWC

Jaeger-LeCoultre

Piaget

Prada

Tiffany

Vacheron

Favorite TVC

A. Story and emotion

This TVC made me feel positive emotions (e.g., warmth, joy, nostalgia, excitement).

Story and emotion

Strongly Disagree Strongly Agree

B. Brand and luxury fit

This TVC feels authentic to the brand's identity and heritage.

Brand and luxury fit

Strongly Disagree Strongly Agree

C. Festive and cultural relevance

The TVC reflects the key values of this festive occasion (e.g., family, generosity, renewal).

Festive and cultural relevance

Strongly Disagree Strongly Agree

D. Brand and product impact

This TVC makes the product feel like a desirable festive gift.

Brand and product impact

Strongly Disagree Strongly Agree

E. Distinctiveness and memorability

This TVC stands out from other festive ads I have seen.

Distinctiveness and memorability

Strongly Disagree Strongly Agree

F. Purchase and advocacy intent

This TVC increases my likelihood to consider purchasing from this brand this festive season.

Purchase intent

Strongly Disagree Strongly Agree

(For media/professionals) 'I would be likely to feature this campaign in my coverage/portfolio.'

Feature in coverage

Strongly Disagree Strongly Agree

Second Favorite TVC

A. Story and emotion

This TVC made me feel positive emotions (e.g., warmth, joy, nostalgia, excitement).

Story and emotion

Strongly Disagree Strongly Agree

B. Brand and luxury fit

This TVC feels authentic to the brand's identity and heritage.

Brand and luxury fit

Strongly Disagree Strongly Agree

C. Festive and cultural relevance

The TVC reflects the key values of this festive occasion (e.g., family, generosity, renewal).

Festive and cultural relevance

Strongly Disagree Strongly Agree

D. Brand and product impact

This TVC makes the product feel like a desirable festive gift.

Brand and product impact

Strongly Disagree Strongly Agree

E. Distinctiveness and memorability

This TVC stands out from other festive ads I have seen.

Distinctiveness and memorability

Strongly Disagree Strongly Agree

F. Purchase and advocacy intent

This TVC increases my likelihood to consider purchasing from this brand this festive season.

Purchase intent

Strongly Disagree Strongly Agree

(For media/professionals) 'I would be likely to feature this campaign in my coverage/portfolio.'

Feature in coverage

Strongly Disagree Strongly Agree

Least Favorite TVC

A. Story and emotion

This TVC made me feel positive emotions (e.g., warmth, joy, nostalgia, excitement).

Story and emotion

Strongly Disagree Strongly Agree

B. Brand and luxury fit

This TVC feels authentic to the brand's identity and heritage.

Brand and luxury fit

Strongly Disagree Strongly Agree

C. Festive and cultural relevance

The TVC reflects the key values of this festive occasion (e.g., family, generosity, renewal).

Festive and cultural relevance

Strongly Disagree Strongly Agree

D. Brand and product impact

This TVC makes the product feel like a desirable festive gift.

Brand and product impact

Strongly Disagree Strongly Agree

E. Distinctiveness and memorability

This TVC stands out from other festive ads I have seen.

Distinctiveness and memorability

Strongly Disagree Strongly Agree

F. Purchase and advocacy intent

This TVC increases my likelihood to consider purchasing from this brand this festive season.

Purchase intent

Strongly Disagree Strongly Agree

(For media/professionals) 'I would be likely to feature this campaign in my coverage/portfolio.'

Feature in coverage

Strongly Disagree Strongly Agree