Search Results for : White Paper

Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving programmatic OTT landscape and explain the essentials of OTT header bidding in six areas. Consumer video viewing habits are becoming increasingly fragmented. Alongside an influx of new streaming options, time spent with digital video on desktop, mobile and connected […]

In alignment with the start of Cannes Lions International Festival of Creativity, WARC, the global authority on advertising and media effectiveness, has released a white paper under the title of” “Anatomy of Effectiveness.” The white paper is meant for brand marketers and advertising agencies. The paper highlights five key priorities for brands seeking greater impact. […]

By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact Forum. The Istanbul-based MENA & Turkey chapter of the global MMA is leading the organization of the annual forum in Dubai that unites marketers from various countries in the Middle East […]

By Meghna C. Hazarani, senior UX analyst, RBBi Last year I got the opportunity to work on an e-commerce site which was not only enlightening as a ‘UXer’ but also, as a user who finds an excuse to shop pretty much every day. The small details that lead to cross-selling, up-selling, and plain old selling […]

Instinctif Partners Middle East is an international business communications consultancy, which recently launched its ‘Content & Creative’ practice following a successful year that witnessed 58 percent revenue growth in 2017. It also won 11 new clients the previous year. Now, it has been re-appointed by Middle East asset manager Emirates NBD Asset Management, the wholly […]

These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on. Clearly, they couldn’t agree on one thing so we decided to let them talk about whatever they wanted to talk about. Over to the experts… Fahad Maghrabi, digital director, Initiative Riyadh   What are […]

Hall & Partners, a brand and communications research agency, announced that it has opened an office in the Middle East. The new office is located in Dubai and will not only cover the MENA region but also Turkey and Iran. Taking the lead of the new operation is managing director Ziad Skaff, who will manage […]

  Following its recent study of the usage of mobile devices in the region and the opportunities they present, Integral-OMG, the research arm of Omnicom Media Group MENA, partnered with digital marketing agency Resolution and Google to produce a mobile white paper titled: Upward Mobility: Reflecting on the Growth of Mobile in MENA. As mobile […]

  No matter how far reaching a leader’s vision or how brilliant a company’s strategy may be, neither will be achieved if not supported by organizational culture. Analyzing his team’s successes, basketball all-star Kobe Bryant of the LA Lakers once told ESPN: “I think we have to start at the top, in terms of the […]

  Those who love to drink coffee often have favorite places to do so. They frequent a chosen venue because it’s a great place to hang out. Perhaps they know the owners or the other customers who, like them, regularly drop in to socialize. But without the rich aromas and great tasting coffee that they serve, would […]