Search Results for : Vizeum

As life in China slowly begins to return to normal, the draconian measures that were earlier implemented to curb the spread of the virus have taken a toll on the country’s economy. The two-month-long pandemic forced businesses to halt operations and residents to remain indoors, causing a stint in the country’s economic growth. This also […]

Bayan Ishtaiwi, digital media manager at Vizeum, explains how Google’s phasing out of third-party cookies is going to scramble the market. There is not a single person I know that wasn’t targeted with an ad after browsing content somehow related to that ad. To the point that we often hear the words ‘creepy,’ ‘annoying,’ ‘too much,’ […]

Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel will probably know that it can be one of the most impactful channels to boost brand awareness and ad recall; not only that, but also driving conversions if you are leveraging […]

Following a competitive pitch process, Vizeum has been awarded the brief to handle all media planning and buying for Japanese electronics giant Panasonic on its largest-ever regional campaign. Panasonic works with a roster of agencies on a project-basis, tendering from campaign to campaign. The agency’s mandate for the upcoming 360-degree campaign is to build the […]

Global location intelligence company Blis has released its latest innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modeling solution. It identifies consumers most likely to visit specific locations, then provides advertisers a guarantee they will only be charged per consumer visit.  Working with Vizeum, Stella […]

PUMA has awarded its media buying and planning brief for an upcoming campaign to Dentsu Aegis Network’s Vizeum MENA. The new campaign “PUMA Pact – No Matter What”. Vizeum MENA will manage the account from its UAE office but coordinate with its network to plan campaigns across the MENA Region. The agency’s mandate is to […]

Vizeum MENA, part of Dentsu Aegis Network, and iCom, Integrated Communications Group, announces the establishment of a new partnership in Saudi Arabia. With complementary products, services and a shared vision, the alliance aims to add value to both clients and media stakeholders.  The newly formed iCom-Vizeum will be an exclusive partnership, combining Vizeum’s global reputation […]

  As part of its ongoing expansion plans in the region – which included the launch of its RTB platform Amnet and media buying agency Vizeum earlier this year – Dentsu Aegis Network announced the launch of its ad agency Dentsu in the MEA region today. Reporting to Michel Nederlof, CEO of Dentsu Aegis Network […]

  Global communications network Dentsu Aegis Network has announced the launch of Vizeum, a media buying agency, and the network’s fifth agency brand part of Aegis Media, in the MENA region. The launch extends Vizeum’s products and services to 60 offices in 41 countries, its Middle East client roster already including Total, Hitachi, Pegasus Airlines and […]

  Reckitt Benckiser has named four shops to handle its global media-planning and -buying account following a review, the company said, including Aegis in the US, which replaces Publicis Groupe’sZenithOptimedia. Publicis remains on the global RB roster along with fellow incumbent Havas and newcomers IPG Mediabrands and Aegis. RB reported it spent $1.8 billion last year on “brand equity […]