Communicate

Search Results for : Tview

How Dubai Expo 2020’s Hybrid Marketing Approach Captured the Hearts of 250 Million Virtual Visitors
Industry
October 12, 2022
How Dubai Expo 2020’s Hybrid Marketing Approach Captured the Hearts of 250 Million Virtual Visitors
The Impact of COVID-19 on Black Friday
People
November 25, 2020
The Impact of COVID-19 on Black Friday
Is video-on-demand the killer of TV or is the original tube part of our DNA? Industry
July 16, 2018 Is video-on-demand the killer of TV or is the original tube part of our DNA?

With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media has been quick to foretell the demise of TV. But, is there any truth to those words? TV has remained a powerhouse and mainstay in modern life ever since its introduction in the 20th century. Many historical moments broke […]
Kantar Media’s tView People Meter shuts down Industry
November 21, 2016 Kantar Media’s tView People Meter shuts down
Andy Brown, CEO and chairman of Kantar Media, wrote in his letter to tview’s subscribers that its People Meter service for the Emirates Media Measurement Company (EMCC) will be discontinued from November 30.
CESP endorses Kantar Media’s TView in the UAE Industry
August 01, 2016 CESP endorses Kantar Media’s TView in the UAE

Independent media auditor Centre d’étude des supports de publicité (CESP) has audited the national TView people meter-based Television Audience Measurement (TAM) service in the UAE and found it aligned with international standards, reinforcing Kantar Media’s solution. The TView service delivers daily TV ratings and is funded and endorsed by media players in the UAE, including […]
UAE TV ratings system, tview, gets the green light for wide-scale industry adoption Industry
December 15, 2014 UAE TV ratings system, tview, gets the green light for wide-scale industry adoption

The UAE’s TV audience ratings system, tview, has been given the green light for wide-scale industry adoption, following an intensive quality audit conducted by Paris-based international specialists CESP. The audit report, which was presented to the media industry yesterday at an event hosted by the Media Zone Authority in Abu Dhabi, concluded that tview had […]
The pyramid scheme of things Industry
September 11, 2014 The pyramid scheme of things

  Google today launched 360-degree street view imagery of the Pyramids and five other historical landmarks in Egypt for the first time. Street View Special Collects is a feature of Google Maps that lets users explore places around the world like landmarks, natural wonders, as well as culturally and historically significant sites. Users can now virtually tour […]